{"id":3490,"date":"2022-04-30T10:07:38","date_gmt":"2022-04-30T10:07:38","guid":{"rendered":"https:\/\/zebline.com\/?p=3490"},"modified":"2026-02-02T12:03:07","modified_gmt":"2026-02-02T08:33:07","slug":"what-is-marketing-automation","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-marketing-automation\/","title":{"rendered":"\u0635\u0641\u0631 \u062a\u0627 \u0635\u062f \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc | \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f"},"content":{"rendered":"<h2>\u0645\u0642\u062f\u0645\u0647<\/h2>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u06cc\u06a9\u06cc \u0627\u0632 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(Segmentation)<\/a><\/h3>\n<h3><a href=\"\/zebline\/product\/feature\/journey-designer\/\">\u0637\u0631\u0627\u062d\u06cc \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc (Journey Design)<\/a><\/h3>\n<h3><a href=\"\/zebline\/product\/feature\/personalization\/\">\u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 (Personalization)<\/a><\/h3>\n<h3>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u067e\u0631\u0648\u0631\u0634 \u0633\u0631\u0646\u062e \u0647\u0627\u06cc \u0641\u0631\u0648\u0634 (Lead Nurturing)<\/h3>\n<h3><a href=\"\/zebline\/product\/feature\/engagements\/\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 ( Engagement)<\/a><\/h3>\n<h2>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/h2>\n<h3><a href=\"\/zebline\/solution\/marketing-solution\/acquisition\/\">\u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc (acquisition)<\/a><\/h3>\n<h3><a href=\"\/zebline\/solution\/marketing-solution\/activation\/\">\u0641\u0639\u0627\u0644\u0633\u0627\u0632\u06cc (Activation)<\/a><\/h3>\n<h3><a href=\"\/zebline\/solution\/marketing-solution\/retention\/\">\u0646\u06af\u0647\u062f\u0627\u0634\u062a \u0645\u0634\u062a\u0631\u06cc (Retention)<\/a><\/h3>\n<h3><a href=\"\/zebline\/solution\/marketing-solution\/revenue\/\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f (Revenue)<\/a><\/h3>\n<h2>\u0645\u0632\u06cc\u062a\u200c\u200c\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627:<\/h2>\n<h3>\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af 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400;\">\u062f\u0627\u0634\u062a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0641\u0642\u0637 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062a\u0645\u0627\u0633 \u0645\u06a9\u0631\u0631 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0634\u0645\u0627 \u0646\u06cc\u0633\u062a &#8211; \u0628\u0644\u06a9\u0647 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u200c\u0647\u0646\u06af\u0627\u0645 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a.<br \/>\n\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a \u0647\u0627 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0632 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\u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u062a\u0631 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0633\u0627\u0632\u0646\u062f\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc (journey design) \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0644\u062d\u0638\u0627\u062a \u062f\u0631\u0633\u062a \u0628\u0647 \u062f\u0633\u062a \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u0633\u062a \u0628\u0631\u0633\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 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