{"id":16921,"date":"2025-11-12T19:00:36","date_gmt":"2025-11-12T15:30:36","guid":{"rendered":"https:\/\/zebline.com\/?p=16921"},"modified":"2025-11-12T19:00:36","modified_gmt":"2025-11-12T15:30:36","slug":"what-is-benchmarking","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-benchmarking\/","title":{"rendered":"\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a\u061f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0635\u0627\u062d\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f \u06cc\u0627 \u062f\u0631 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0646\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0627\u0631\u0647\u0627 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u067e\u06cc\u0634 \u0622\u0645\u062f\u0647 \u0627\u0633\u062a:<br>\u00ab\u0622\u06cc\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u062e\u0648\u0628 \u0627\u0633\u062a\u061f\u00bb<br>\u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644\u060c \u062a\u0646\u0647\u0627 \u0628\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631\u0633\u062a \u0647\u0645\u06cc\u0646\u200c\u062c\u0627 \u0645\u0641\u0647\u0648\u0645 <strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 (Benchmark)<\/strong> \u06cc\u0627 <strong>\u062a\u0631\u0627\u0632\u06cc\u0627\u0628\u06cc<\/strong> \u0645\u0639\u0646\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u06cc\u0639\u0646\u06cc \u0633\u0646\u062c\u06cc\u062f\u0646 \u062e\u0648\u062f \u0628\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646\u200c\u0647\u0627 \u062a\u0627 \u0628\u062f\u0627\u0646\u06cc\u0645 \u06a9\u062c\u0627\u06cc \u0645\u0633\u06cc\u0631 \u0627\u06cc\u0633\u062a\u0627\u062f\u0647\u200c\u0627\u06cc\u0645 \u0648 \u0686\u0637\u0648\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0647\u062a\u0631 \u0634\u0648\u06cc\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0645\u0631\u0648\u0632\u060c \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0624\u062b\u0631 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u062f\u0627\u062f\u0647 \u0648 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0628\u062f\u0648\u0646 \u062f\u0627\u0634\u062a\u0646 \u06cc\u06a9 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0631\u0648\u0634\u0646\u060c \u062d\u062a\u06cc \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc (KPI) \u0647\u0645 \u0645\u0639\u0646\u0627\u06cc \u062f\u0642\u06cc\u0642\u06cc \u0646\u062f\u0627\u0631\u0646\u062f. \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0647\u0645\u0627\u0646 \u0646\u0642\u0637\u0647 \u0645\u0631\u062c\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0639\u0644\u06cc \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0628\u0633\u0646\u062c\u06cc\u0645 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af-\u0628\u0647-\u0686\u0647-\u0645\u0639\u0646\u0627\u0633\u062a\"><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af \u0628\u0647 \u0686\u0647 \u0645\u0639\u0646\u0627\u0633\u062a\u061f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af (Benchmarking)<\/strong> \u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0637\u06cc \u0622\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u06cc\u0627 \u0646\u062a\u0627\u06cc\u062c \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u06cc\u0627 \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<br>\u0647\u062f\u0641\u060c 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\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0628\u0627 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc (KPI) \u0627\u0634\u062a\u0628\u0627\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<br>KPI\u060c \u0645\u0639\u06cc\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u062a\u062d\u0642\u0642 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u061b \u0645\u062b\u0644\u0627\u064b \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0632\u0645\u0627\u0646 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u06cc\u0627 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc.<br>\u0627\u0645\u0627 <strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9<\/strong> \u0646\u0642\u0637\u0647 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0628\u06cc\u0631\u0648\u0646\u06cc \u0627\u0633\u062a\u061b \u0645\u0639\u06cc\u0627\u0631\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0622\u06cc\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0639\u0644\u06cc \u062f\u0631 \u0633\u0637\u062d \u0645\u0637\u0644\u0648\u0628 \u0628\u0627\u0632\u0627\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u06cc\u0627 \u0646\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0628\u06cc\u0627\u0646 \u0633\u0627\u062f\u0647\u060c KPI \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0686\u0642\u062f\u0631 \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u061b \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0622\u06cc\u0627 \u0627\u06cc\u0646 \u067e\u06cc\u0634\u0631\u0641\u062a \u0648\u0627\u0642\u0639\u0627\u064b \u062e\u0648\u0628 \u0627\u0633\u062a \u06cc\u0627 \u0647\u0646\u0648\u0632 \u0627\u0632 \u0631\u0642\u0628\u0627 \u0639\u0642\u0628\u200c\u0627\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0647\u0645\u06cc\u062a-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9-\u062f\u0631-\u0631\u0634\u062f-\u06a9\u0633\u0628-\u0648\u06a9\u0627\u0631\"><strong>\u0627\u0647\u0645\u06cc\u062a \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u062f\u0631 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062f\u06cc\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u062c\u0627\u06cc\u06af\u0627\u0647\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u062f\u0648\u0646 \u0622\u0646\u060c \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627 \u0628\u0631 \u062d\u062f\u0633 \u0648 \u062a\u062c\u0631\u0628\u0647 \u062a\u06a9\u06cc\u0647 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\u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0639\u0644\u06cc \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0628\u0631\u062a\u0631<\/li>\n\n\n\n<li>\u0627\u0644\u0647\u0627\u0645 \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u06cc\u0647\u200c\u0647\u0627 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0628\u0647\u0628\u0648\u062f<\/li>\n\n\n\n<li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u0648 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc<\/li>\n\n\n\n<li>\u0628\u0647\u0628\u0648\u062f 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id=\"h-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9-\u0686\u06af\u0648\u0646\u0647-\u0628\u0627\u0639\u062b-\u062a\u0648\u0633\u0639\u0647-\u06a9\u0633\u0628-\u0648\u06a9\u0627\u0631-\u0645\u06cc-\u0634\u0648\u062f\"><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u0639\u062b \u062a\u0648\u0633\u0639\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0634\u0645\u0627 \u0646\u0631\u062e \u0631\u0647\u0627\u0633\u0627\u0632\u06cc \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f. \u0628\u0627 \u0627\u0646\u062c\u0627\u0645 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc \u0645\u062b\u0644 Amazon \u06cc\u0627 ASOS \u0628\u0627 \u0633\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0645\u06cc\u0644 \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0648 \u0646\u0645\u0627\u06cc\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u062a\u0648\u0627\u0646\u0633\u062a\u0647\u200c\u0627\u0646\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u062f \u0631\u0627 \u062f\u0648 \u0628\u0631\u0627\u0628\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062a\u06cc \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f 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\u062f\u0627\u062f\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f\u060c \u0646\u0647 \u062d\u062f\u0633.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0645\u062f\u0644-\u0647\u0627\u06cc-\u0645\u062e\u062a\u0644\u0641-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af\"><strong>\u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af \u062a\u0646\u0647\u0627 \u06cc\u06a9 \u0631\u0648\u0634 \u0646\u062f\u0627\u0631\u062f\u061b \u0628\u0633\u062a\u0647 \u0628\u0647 \u0647\u062f\u0641 \u0648 \u0645\u0642\u06cc\u0627\u0633 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u062f\u0627\u062e\u0644\u06cc:<\/strong> \u0645\u0642\u0627\u06cc\u0633\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u06cc\u0627\u0646 \u0634\u0639\u0628\u060c \u0648\u0627\u062d\u062f\u0647\u0627 \u06cc\u0627 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644 \u0633\u0627\u0632\u0645\u0627\u0646.<\/li>\n\n\n\n<li><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0631\u0642\u0627\u0628\u062a\u06cc:<\/strong> \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0631\u0642\u0627\u0628\u062a\u06cc.<\/li>\n\n\n\n<li><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc:<\/strong> \u0645\u0642\u0627\u06cc\u0633\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634.<\/li>\n\n\n\n<li><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9:<\/strong> \u0628\u0631\u0631\u0633\u06cc \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0646 \u0648 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0631\u0634\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0645\u0633\u06cc\u0631 \u0622\u06cc\u0646\u062f\u0647.<\/li>\n\n\n\n<li><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u062c\u0647\u0627\u0646\u06cc:<\/strong> 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id=\"h-\u0645\u0631\u0627\u062d\u0644-\u0627\u0646\u062c\u0627\u0645-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9-\u0628\u0647-\u0635\u0648\u0631\u062a-\u062d\u0631\u0641\u0647-\u0627\u06cc\"><strong>\u0645\u0631\u0627\u062d\u0644 \u0627\u0646\u062c\u0627\u0645 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0645\u0648\u0641\u0642 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u060c \u0628\u0627\u06cc\u062f \u0622\u0646 \u0631\u0627 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u062f\u0627\u0648\u0645 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u060c \u0646\u0647 \u0627\u0642\u062f\u0627\u0645\u06cc \u0645\u0642\u0637\u0639\u06cc. \u0645\u0631\u0627\u062d\u0644 \u0627\u0635\u0644\u06cc \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0639\u06cc\u06cc\u0646 \u0647\u062f\u0641 \u0648 \u062f\u0627\u0645\u0646\u0647:<\/strong> \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0627\u06cc\u062f \u0633\u0646\u062c\u06cc\u062f\u0647 \u0634\u0648\u062f \u0648 \u0686\u0631\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627:<\/strong> \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u0646\u062f \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0628\u0627\u0634\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u0644\u06af\u0648\u06cc \u0645\u0631\u062c\u0639:<\/strong> \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u06cc\u0627 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0634\u0627\u062e\u0635 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627:<\/strong> \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u060c \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627 \u06cc\u0627 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u06cc\u0644 \u0641\u0627\u0635\u0644\u0647\u200c\u0647\u0627:<\/strong> \u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u0627\u0646 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u0648 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0645\u0637\u0644\u0648\u0628 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0647\u0628\u0648\u062f:<\/strong> \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0645\u0634\u062e\u0635 \u0648 \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0641\u0627\u0635\u0644\u0647\u200c\u0647\u0627 \u062a\u062f\u0648\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0627\u06cc\u0634 \u0645\u0633\u062a\u0645\u0631:<\/strong> \u067e\u0633 \u0627\u0632 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc\u060c \u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u0645\u06cc\u0632\u0627\u0646 \u067e\u06cc\u0634\u0631\u0641\u062a \u0633\u0646\u062c\u06cc\u062f\u0647 \u0634\u0648\u062f.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0646\u06a9\u062a\u0647:<\/strong> \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0631\u0648\u06cc \u0622\u0646 \u06a9\u0646\u062a\u0631\u0644 \u0648\u0627\u0642\u0639\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u061b \u062f\u0631 \u063a\u06cc\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0646\u06af\u06cc\u0632\u0647 \u0648 \u0627\u062b\u0631\u06af\u0630\u0627\u0631\u06cc \u06a9\u0627\u0647\u0634 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0628\u0647\u062a\u0631\u06cc\u0646-\u0634\u06cc\u0648\u0647-\u0647\u0627-\u062f\u0631-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af\"><strong>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06cc\u0648\u0647\u200c\u0647\u0627 \u062f\u0631 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0644\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u06af\u0631\u0647 \u0628\u0632\u0646\u06cc\u062f \u062a\u0627 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0635\u0631\u0641\u0627\u064b \u06af\u0632\u0627\u0631\u0634 \u0646\u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li>\u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0634\u0641\u0627\u0641 \u0628\u0627 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f \u062a\u0627 \u0641\u0631\u0647\u0646\u06af \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0634\u06a9\u0644 \u0628\u06af\u06cc\u0631\u062f.<\/li>\n\n\n\n<li>\u0641\u0642\u0637 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0645 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0646\u06a9\u0646\u06cc\u062f\u061b \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc\u06cc \u0631\u0627 \u0647\u0645 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n\n\n\n<li>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0631\u0627 \u062f\u0631 \u0641\u0648\u0627\u0635\u0644 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u062a\u06a9\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0633\u062a\u0645\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0686\u0627\u0644\u0634-\u0647\u0627\u06cc-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af\"><strong>\u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062c\u0631\u0627\u06cc \u062a\u0631\u0627\u0632\u06cc\u0627\u0628\u06cc \u0627\u06af\u0631\u0686\u0647 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0628\u062f\u0648\u0646 \u0634\u0646\u0627\u062e\u062a \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06af\u0645\u0631\u0627\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0634\u0648\u062f. \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062f\u0634\u0648\u0627\u0631\u06cc \u062f\u0631 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647<\/li>\n\n\n\n<li>\u0646\u0627\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0645\u06cc\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627<\/li>\n\n\n\n<li>\u0645\u0642\u0627\u0648\u0645\u062a \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0646\u0627\u0634\u06cc \u0627\u0632 \u0646\u062a\u0627\u06cc\u062c \u0628\u0646\u0686\u0645\u0627\u0631\u06a9<\/li>\n\n\n\n<li>\u062e\u0637\u0631 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0628\u0631 \u0631\u0642\u0628\u0627 \u0648 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u062e\u0644\u0627\u0642\u06cc\u062a \u062f\u0627\u062e\u0644\u06cc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0646\u0627\u062e\u062a \u0627\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0646\u0686\u0645\u0627\u0631\u06a9 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631 \u0637\u0631\u0627\u062d\u06cc \u0648 \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0646\u0645\u0648\u0646\u0647-\u0627\u06cc-\u0627\u0632-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af-\u062f\u0631-\u0639\u0645\u0644\"><strong>\u0646\u0645\u0648\u0646\u0647\u200c\u0627\u06cc \u0627\u0632 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af \u062f\u0631 \u0639\u0645\u0644<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 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\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<br>\u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0647\u0645\u06cc\u0646 \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u060c \u0632\u0645\u0627\u0646 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u06f2\u06f0\u066a \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0645\u062b\u0627\u0644 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u062d\u062a\u06cc \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0648\u0686\u06a9 \u0647\u0645 \u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0647\u0634 \u0648\u0627\u0642\u0639\u06cc \u062f\u0631 \u0631\u0634\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0628\u0646\u0686\u0645\u0627\u0631\u06a9-\u0630\u0647\u0646\u06cc\u062a-\u0631\u0634\u062f-\u0648-\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc\"><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9: \u0630\u0647\u0646\u06cc\u062a \u0631\u0634\u062f \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0628\u0646\u0686\u0645\u0627\u0631\u06a9\u06cc\u0646\u06af \u0641\u0642\u0637 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0646\u06cc\u0633\u062a\u061b \u06cc\u06a9 \u0646\u06af\u0631\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0627\u0633\u062a.<\/strong><strong><br><\/strong>\u0646\u06af\u0631\u0634\u06cc \u06a9\u0647 \u0628\u0647\u200c\u062c\u0627\u06cc \u0631\u0642\u0627\u0628\u062a \u06a9\u0648\u0631\u060c \u0628\u0631 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646\u200c\u0647\u0627 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0622\u0646 \u0628\u0647 \u0639\u0645\u0644 \u062a\u06a9\u06cc\u0647 \u062f\u0627\u0631\u062f.<br>\u0648\u0642\u062a\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0645\u0646\u0638\u0645 \u062a\u0631\u0627\u0632\u06cc\u0627\u0628\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u0645\u06cc\u200c\u0633\u0646\u062c\u0646\u062f \u0628\u0644\u06a9\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631\u060c \u0646\u062a\u06cc\u062c\u0647 \u0647\u0645\u06cc\u0646 \u0686\u0631\u062e\u0647 \u0633\u0627\u062f\u0647 \u0627\u0645\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0627\u0633\u062a:<br>\u0645\u0634\u0627\u0647\u062f\u0647\u060c \u0645\u0642\u0627\u06cc\u0633\u0647\u060c \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc\u060c \u0628\u0647\u0628\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u06af\u0631 \u0635\u0627\u062d\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f \u06cc\u0627 \u062f\u0631 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0646\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0627\u0631\u0647\u0627 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644 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