{"id":16832,"date":"2025-09-27T12:19:38","date_gmt":"2025-09-27T08:49:38","guid":{"rendered":"https:\/\/zebline.com\/?p=16832"},"modified":"2025-09-27T12:19:38","modified_gmt":"2025-09-27T08:49:38","slug":"what-is-ecrm-software","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-ecrm-software\/","title":{"rendered":"\u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 ECRM \u0686\u06cc\u0633\u062a\u061f + \u0628\u0631\u0631\u0633\u06cc \u06a9\u0627\u0645\u0644 \u062a\u0641\u0627\u0648\u062a \u0622\u0646 \u0628\u0627 CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0639\u0635\u0631\u06cc \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u0631\u0632\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u062c\u0627\u0628\u0647\u200c\u062c\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u062f\u06cc\u06af\u0631 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u06cc\u06a9 \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u06cc\u0627 \u0645\u0644\u0627\u0642\u0627\u062a \u062d\u0636\u0648\u0631\u06cc \u0645\u062d\u062f\u0648\u062f \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0645\u0631\u0648\u0632 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0631\u062f\u0646\u062f\u060c \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0633\u0624\u0627\u0644 \u0645\u06cc\u200c\u067e\u0631\u0633\u0646\u062f \u0648 \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u062f\u0631 \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u060c \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0645\u0641\u0647\u0648\u0645 \u0633\u0646\u062a\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM) \u0628\u0647\u200c\u062a\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a \u0648 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u062a\u06a9\u0627\u0645\u0644\u200c\u06cc\u0627\u0641\u062a\u0647 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0647 \u0622\u0646 <strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/strong> \u06cc\u0627 <strong>ECRM<\/strong> \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0645\u0627 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 ECRM \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-crm\/\"><strong>CRM <\/strong><\/a>\u0631\u0627\u06cc\u062c \u062f\u0627\u0631\u062f\u061f \u0622\u06cc\u0627 ECRM \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 CRM \u0634\u0648\u062f \u06cc\u0627 \u0645\u06a9\u0645\u0644 \u0622\u0646 \u0627\u0633\u062a\u061f <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0632 <a href=\"https:\/\/leilataheri.ir\/zebline\/blog\"><strong>\u0628\u0644\u0627\u06af \u0632\u0628\u0644\u0627\u06cc\u0646<\/strong><\/a>\u060c \u0628\u0647 \u0627\u0639\u0645\u0627\u0642 \u062f\u0646\u06cc\u0627\u06cc ECRM \u0633\u0641\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0627\u0632 \u062a\u0627\u0631\u06cc\u062e\u0686\u06c0 \u0634\u06a9\u0644\u200c\u06af\u06cc\u0631\u06cc \u0622\u0646 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0648 \u0627\u0647\u0645\u06cc\u062a \u062d\u06cc\u0627\u062a\u06cc \u0622\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u0631\u0646 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647\u200c\u0637\u0648\u0631 \u0634\u0641\u0627\u0641 \u0648 \u062f\u0642\u06cc\u0642\u060c \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0627 CRM \u0633\u0646\u062a\u06cc \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0634\u0645\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u062f\u0627\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f\u060c \u06cc\u0639\u0646\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecrm-\u0686\u06cc\u0633\u062a\">ECRM \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#fffebf\" class=\"has-inline-color\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<strong> <\/strong>(Electronic Customer Relationship Management &#8211; ECRM) \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f\u060c \u062a\u0648\u0633\u0639\u0647 \u0648 \u062d\u0641\u0638 \u0631\u0648\u0627\u0628\u0637 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647\u0631\u0647 \u0645\u06cc\u200c\u0628\u0631\u062f.<\/mark> \u0627\u06af\u0631 CRM \u0631\u0627 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u0627\u0645\u0639 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0648 \u0628\u0627\u0644\u0642\u0648\u0647 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u0645\u060c ECRM <strong>\u0646\u0633\u062e\u06c0 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/strong> \u0648 \u062a\u062d\u062a \u0648\u0628 \u0647\u0645\u0627\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c ECRM \u0627\u0635\u0648\u0644 CRM \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0628\u0633\u062a\u0631 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0648\u0628 \u0645\u0627\u0646\u0646\u062f \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u060c \u0627\u06cc\u0645\u06cc\u0644\u060c \u0686\u062a \u0632\u0646\u062f\u0647\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u067e\u0648\u0631\u062a\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc ECRM\u060c \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u061b \u0647\u062f\u0641 \u0622\u0646\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u06c0 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u06c0 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX) \u0641\u0648\u0642\u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u062f\u0631 \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0633\u062a. ECRM \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062e\u062f\u0645\u0627\u062a \u0633\u0644\u0641 \u0633\u0631\u0648\u06cc\u0633 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f:<\/strong> \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u0627\u0646\u0634 (Knowledge Bases) \u0648 \u0628\u062e\u0634 \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u062f\u0627\u0648\u0644  \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u06f2\u06f4 \u0633\u0627\u0639\u062a\u0647 \u067e\u0627\u0633\u062e \u0633\u0624\u0627\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0622\u0646\u06cc \u0648 \u062f\u0631\u0644\u062d\u0638\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f:<\/strong> \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0686\u062a \u0632\u0646\u062f\u0647\u060c \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u0628\u0647 \u0645\u0634\u06a9\u0644\u0627\u062a \u0648 <a href=\"https:\/\/leilataheri.ir\/zebline\/how-to-identify-customer-needs\/\"><strong>\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/strong> <\/a>\u0631\u0633\u06cc\u062f\u06af\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u062c\u0631\u0628\u06c0 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f:<\/strong> \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc (\u0645\u0627\u0646\u0646\u062f \u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0631\u062f\u0647 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062f\u06cc\u062f\u0647)\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0647 \u0627\u0648 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u06cc\u06a9 \u062f\u06cc\u062f \u06f3\u06f6\u06f0 \u062f\u0631\u062c\u0647 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f:<\/strong> \u062a\u0645\u0627\u0645 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u062a\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u067e\u06cc\u0627\u0645 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u062f\u0631 \u06cc\u06a9 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0648\u0627\u062d\u062f \u062b\u0628\u062a \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0648\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c ECRM \u067e\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u200c\u0645\u062d\u0648\u0631 \u0631\u0627 \u0628\u0647 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u062a\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0631\u0648\u0627\u0628\u0637\u06cc \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0648\u062f \u0628\u0633\u0627\u0632\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u062a\u0627\u0631\u06cc\u062e\u0686\u06c0-ecrm\">\u062a\u0627\u0631\u06cc\u062e\u0686\u06c0 ECRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 ECRM\u060c \u0628\u0627\u06cc\u062f \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0633\u06cc\u0631 \u062a\u06a9\u0627\u0645\u0644 \u0622\u0646 \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u0645. \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u06cc\u06a9\u200c\u0634\u0628\u0647 \u0628\u0647 \u0648\u062c\u0648\u062f \u0646\u06cc\u0627\u0645\u062f\u060c \u0628\u0644\u06a9\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0637\u0628\u06cc\u0639\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0641\u0646\u0627\u0648\u0631\u06cc \u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0648\u062f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062f\u0647\u06c0 \u06f1\u06f9\u06f8\u06f0 \u0648 \u0627\u0648\u0627\u06cc\u0644 \u06f1\u06f9\u06f9\u06f0\u061b \u062a\u0648\u0644\u062f CRM \u0633\u0646\u062a\u06cc:<\/strong> \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0648\u0631\u0627\u0646\u060c \u0627\u0648\u0644\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 \u00ab\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0645\u0627\u0633\u00bb (Contact Management Systems) \u0638\u0647\u0648\u0631 \u06a9\u0631\u062f\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627 \u0627\u0633\u0627\u0633\u0627\u064b \u062f\u0641\u062a\u0631\u0686\u0647\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0628\u0648\u062f\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0631\u062f\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0630\u062e\u06cc\u0631\u0647 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u062f\u0647\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0627 \u06af\u0630\u0634\u062a \u0632\u0645\u0627\u0646\u060c \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627 \u0628\u0627 \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-marketing-automation\/\"><strong>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 <\/strong><\/a>\u0646\u06cc\u0631\u0648\u06cc \u0641\u0631\u0648\u0634 (SFA)\u060c \u0628\u0647 CRM-\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646\u062f \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc \u0647\u0645\u0686\u0646\u0627\u0646 \u0628\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u062a\u0644\u0641\u0646 \u0648 \u0641\u06a9\u0633 \u0628\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0648\u0627\u062e\u0631 \u062f\u0647\u06c0 \u06f1\u06f9\u06f9\u06f0\u061b \u0627\u0646\u0642\u0644\u0627\u0628 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0648 \u0638\u0647\u0648\u0631 ECRM:<\/strong> \u0628\u0627 \u0641\u0631\u0627\u06af\u06cc\u0631\u0634\u062f\u0646 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u06cc\u06a9 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0632\u0631\u06af \u0634\u062f\u0646\u062f: \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0631\u0648\u06cc \u0622\u0648\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f. \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 (E-commerce) \u0634\u0631\u0648\u0639 \u0628\u0647 \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0646\u062f \u0648 \u0627\u06cc\u0645\u06cc\u0644 \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0627\u0635\u0644\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f. CRM-\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062f\u0646\u06cc\u0627\u06cc \u0622\u0641\u0644\u0627\u06cc\u0646 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0633\u062a\u0646\u062f \u0627\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u0646\u062f. \u062f\u0631 \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06cc\u0627\u0632\u060c \u0645\u0641\u0647\u0648\u0645 ECRM \u0645\u062a\u0648\u0644\u062f \u0634\u062f. \u062f\u06cc\u06af\u0631 \u062a\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u06cc\u06a9\u200c\u0637\u0631\u0641\u0647 \u0648 \u0635\u0631\u0641\u0627\u064b \u0627\u0632 \u0637\u0631\u0641 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0646\u0628\u0648\u062f\u061b \u062d\u0627\u0644\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0633\u062a\u0646\u062f \u062f\u0631 \u0647\u0631 \u0632\u0645\u0627\u0646 \u0627\u0632 \u0634\u0628\u0627\u0646\u0647\u200c\u0631\u0648\u0632 \u0628\u0627 \u0645\u0631\u0627\u062c\u0639\u0647 \u0628\u0647 \u0633\u0627\u06cc\u062a\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0633\u0628 \u06a9\u0646\u0646\u062f\u060c \u062e\u0631\u06cc\u062f \u06a9\u0646\u0646\u062f \u0648 \u0627\u0646\u062a\u0638\u0627\u0631 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. ECRM \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u0648\u0633\u0648\u06cc\u0647 \u0648 \u0645\u0634\u062a\u0631\u06cc-\u0645\u062d\u0648\u0631 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f.<\/li>\n\n\n\n<li><strong>\u062f\u0647\u06c0 \u06f2\u06f0\u06f0\u06f0 \u0648 \u06f2\u06f0\u06f1\u06f0\u061b \u0627\u0646\u0641\u062c\u0627\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0645\u0648\u0628\u0627\u06cc\u0644:<\/strong> \u0628\u0627 \u0638\u0647\u0648\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u06cc\u0633\u200c\u0628\u0648\u06a9\u060c \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0648 \u0628\u0639\u062f\u0647\u0627 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0641\u0631\u0627\u06af\u06cc\u0631\u0634\u062f\u0646 \u06af\u0648\u0634\u06cc\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062c\u062f\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0631\u0648\u0639 \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u06cc\u0627\u0646 \u0646\u0638\u0631\u0627\u062a\u060c \u0634\u06a9\u0627\u06cc\u0627\u062a \u0648 \u0633\u0624\u0627\u0644\u0627\u062a \u062e\u0648\u062f \u06a9\u0631\u062f\u0646\u062f. \u0627\u06cc\u0646 \u062a\u062d\u0648\u0644\u060c ECRM \u0631\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631 \u0648 \u0636\u0631\u0648\u0631\u06cc\u200c\u062a\u0631 \u0627\u0632 \u0647\u0645\u06cc\u0634\u0647 \u06a9\u0631\u062f. \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc ECRM \u0645\u062f\u0631\u0646\u060c \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0631\u0635\u062f \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0631\u0627 \u0628\u0647 \u0647\u0633\u062a\u06c0 \u0627\u0635\u0644\u06cc \u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#fffebf\" class=\"has-inline-color\">\u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0645\u0631\u0632 \u0628\u06cc\u0646 CRM \u0648 ECRM \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u200c\u0631\u0646\u06af \u0634\u062f\u0647 \u0627\u0633\u062a\u060c \u0632\u06cc\u0631\u0627 \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u062a\u0645\u0627\u0645 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc CRM \u0645\u062f\u0631\u0646\u060c \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u062f\u0631 \u062e\u0648\u062f \u062c\u0627\u06cc \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f<\/mark> \u0648 \u0639\u0645\u0644\u0627\u064b \u0628\u0647 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc ECRM \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0648\u06cc\u0698\u06af\u06cc-\u0647\u0627\u06cc-\u0646\u0631\u0645-\u0627\u0641\u0632\u0627\u0631-ecrm\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 ECRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 ECRM \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u060c \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06cc\u06a9\u067e\u0627\u0631\u0686\u06c0 \u062a\u0645\u0627\u0645 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0631\u062e\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u062f\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0686\u0646\u062f\u06a9\u0627\u0646\u0627\u0644\u0647<\/strong><strong> (Multi-channel Management):<\/strong> \u0627\u06cc\u0646 \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u06cc\u06a9 ECRM \u0627\u0633\u062a. \u0633\u06cc\u0633\u062a\u0645 \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u062a\u0645\u0627\u0645 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 (\u0627\u06cc\u0645\u06cc\u0644\u060c \u0686\u062a \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062a\u0645\u0627\u0633\u060c \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644) \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0635\u0646\u062f\u0648\u0642 \u0648\u0631\u0648\u062f\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0647\u06cc\u0686 \u067e\u06cc\u0627\u0645\u06cc \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0686\u062a \u0632\u0646\u062f\u0647 \u0648 \u0686\u062a\u200c\u0628\u0627\u062a\u200c\u0647\u0627:<\/strong> \u0627\u0631\u0627\u0626\u06c0 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0641\u0648\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0648\u06cc\u062c\u062a \u0686\u062a \u062f\u0631 \u0633\u0627\u06cc\u062a\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0624\u062b\u0631\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0686\u062a\u200c\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 \u067e\u0627\u0633\u062e \u062f\u0647\u0646\u062f \u0648 <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-lead\/\"><strong>\u0633\u0631\u0646\u062e\u200c\u0647\u0627\u06cc <\/strong><\/a>\u0627\u0648\u0644\u06cc\u0647 \u0631\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0648\u0631\u062a\u0627\u0644 \u062e\u062f\u0645\u0627\u062a \u0633\u0644\u0641 \u0633\u0631\u0648\u06cc\u0633 (Self-Service Portal):<\/strong> \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u062c\u0627\u0645\u0639\u060c \u0628\u062e\u0634 \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u062f\u0627\u0648\u0644 \u0648 \u0627\u0646\u062c\u0645\u0646\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062e\u0648\u062f\u0634\u0627\u0646 \u067e\u0627\u0633\u062e \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc\u0634\u0627\u0646 \u0631\u0627 \u0628\u06cc\u0627\u0628\u0646\u062f. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0645 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0642\u062f\u0631\u062a \u0645\u06cc\u200c\u0628\u062e\u0634\u062f \u0648 \u0647\u0645 \u0628\u0627\u0631 \u06a9\u0627\u0631\u06cc \u062a\u06cc\u0645 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0631\u0627 \u0628\u0647\u200c\u0634\u062f\u062a \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc (Personalization):<\/strong> \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 ECRM \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a\u060c <a href=\"https:\/\/leilataheri.ir\/zebline\/training-0-to-100-sending-group-emails\/\">\u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0627\u0631\u0633\u0627\u0644\u06cc<\/a> \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u0633\u0627\u0633 \u0639\u0644\u0627\u06cc\u0642 \u0648 \u062a\u0627\u0631\u06cc\u062e\u0686\u06c0 \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-email-marketing\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc<\/a>:<\/strong> \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u06af\u0631\u0648\u0647\u06cc \u0633\u0627\u062f\u0647\u060c \u06cc\u06a9 ECRM \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f\u061b \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u0634\u0627\u0645\u062f\u06af\u0648\u06cc\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u062f\u06cc\u062f \u06cc\u0627 \u0627\u0631\u0633\u0627\u0644 \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0628\u062f\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0631\u0647\u0627\u0634\u062f\u0647\u060c \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0633\u062a \u0647\u0633\u062a\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0627 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (Social CRM):<\/strong> \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u062a\u0635\u0627\u0644 \u0628\u0647 \u062d\u0633\u0627\u0628\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0631\u06a9\u062a \u0628\u0631\u0627\u06cc \u0631\u0635\u062f \u0645\u0646\u0634\u0646\u200c\u0647\u0627\u060c \u067e\u0627\u0633\u062e \u0628\u0647 \u0646\u0638\u0631\u0627\u062a \u0648 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627\u060c \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0627\u0632 \u062f\u0627\u062e\u0644 \u067e\u0644\u062a\u0641\u0631\u0645 ECRM \u0627\u0632 \u062f\u06cc\u06af\u0631 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u06cc\u0644 \u0648 \u06af\u0632\u0627\u0631\u0634\u200c\u062f\u0647\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647:<\/strong> \u06cc\u06a9 ECRM \u0628\u0627\u06cc\u062f \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-kpi\/\">\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a> \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u062f. \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-conversion-rate\/\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a>\u060c <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-cac\/\">\u0647\u0632\u06cc\u0646\u06c0 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc <\/a>\u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0642\u0627\u0628\u0644\u200c\u0633\u0646\u062c\u0634 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0647\u0645\u06cc\u062a-\u0645\u062f\u06cc\u0631\u06cc\u062a-\u0627\u0631\u062a\u0628\u0627\u0637-\u0628\u0627-\u0645\u0634\u062a\u0631\u06cc-\u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc-\u0686\u06cc\u0633\u062a\">\u0627\u0647\u0645\u06cc\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0648\u06cc \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 ECRM \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0634\u0628\u0627\u0639\u200c\u0634\u062f\u0647 \u0627\u0645\u0631\u0648\u0632 \u0627\u0633\u062a \u0648 \u062f\u0644\u0627\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u0648 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc<\/strong><strong>:<\/strong> \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0645\u0631\u0648\u0632 \u0627\u0646\u062a\u0638\u0627\u0631 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0633\u0631\u06cc\u0639 \u0648 \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u0622\u0633\u0627\u0646 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f. ECRM \u0628\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0646 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u06f2\u06f4\/\u06f7 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f\u0639\u0644\u0627\u0642\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (\u0645\u0627\u0646\u0646\u062f \u0686\u062a \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc)\u060c \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0631\u0648\u0627\u0646 \u0648 \u0631\u0636\u0627\u06cc\u062a\u200c\u0628\u062e\u0634 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0642\u0645 \u0645\u06cc\u200c\u0632\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0648 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc:<\/strong> <mark style=\"background-color:#fffebf\" class=\"has-inline-color\">\u0648\u0642\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u06cc\u062f (\u0627\u0632 \u0637\u0631\u06cc\u0642 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc) \u0648 \u0628\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc\u0634\u0627\u0646 \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644 \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0648\u0628\u0627\u0631\u0647 \u0627\u0632 \u0634\u0645\u0627 \u062e\u0631\u06cc\u062f \u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u0645\u0627\u0646\u0646\u062f\u060c \u0628\u0647\u200c\u0634\u062f\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f.<\/mark><\/li>\n\n\n\n<li><strong>\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u062f\u0645\u0627\u062a\u200c\u0631\u0633\u0627\u0646\u06cc:<\/strong> \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0633\u0644\u0641 \u0633\u0631\u0648\u06cc\u0633 \u0648 \u0686\u062a\u200c\u0628\u0627\u062a\u200c\u0647\u0627\u060c \u062d\u062c\u0645 \u062a\u0645\u0627\u0633\u200c\u0647\u0627 \u0648 \u062a\u06cc\u06a9\u062a\u200c\u0647\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0646\u06cc\u0631\u0648\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u06a9\u0645\u062a\u0631 \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648 \u0639\u0645\u06cc\u0642:<\/strong> ECRM \u0628\u0647 \u0634\u0645\u0627 \u0645\u0646\u0628\u0639\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u062f\u0641\u0645\u0646\u062f\u062a\u0631\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0647\u062a\u0631 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u062f\u0631\u0622\u0645\u062f:<\/strong> \u0628\u0627 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u060c \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0633\u0628\u062f\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0631\u0647\u0627\u0634\u062f\u0647 \u0648 \u0627\u0631\u0627\u0626\u06c0 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0641\u0631\u0648\u0634 \u0622\u0646\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0686\u062a\u060c ECRM \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0641\u0631\u0648\u0634 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u062a\u0641\u0627\u0648\u062a-ecrm-\u0648-crm\">\u062a\u0641\u0627\u0648\u062a ECRM \u0648 CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631\u0686\u0647 \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0641\u0647\u0648\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0646\u06af\u0627\u062a\u0646\u06af\u06cc \u0628\u0627 \u0647\u0645 \u062f\u0627\u0631\u0646\u062f\u060c \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0641\u0646\u0627\u0648\u0631\u06cc \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a. \u062f\u0631\u06a9 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u062a\u0631 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f. \u062f\u0631 \u062c\u062f\u0648\u0644 \u0632\u06cc\u0631\u060c \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0644\u0627\u0635\u0647 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f:<\/p>\n\n\n<p>[table id=12 \/]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0646\u06a9\u062a\u06c0 \u06a9\u0644\u06cc\u062f\u06cc:<\/strong> \u0645\u0647\u0645 \u0627\u0633\u062a \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 <strong>ECRM \u0642\u0631\u0627\u0631 \u0646\u06cc\u0633\u062a \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 CRM \u0634\u0648\u062f<\/strong>\u061b \u0628\u0644\u06a9\u0647 \u0646\u0633\u062e\u06c0 \u062a\u06a9\u0627\u0645\u0644\u200c\u06cc\u0627\u0641\u062a\u0647 \u0648 \u0645\u06a9\u0645\u0644 \u0622\u0646 \u0627\u0633\u062a. \u062f\u0631 \u0639\u0645\u0644\u060c \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f\u060c \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u062f\u0648 \u062c\u0646\u0628\u0647 \u0631\u0627 \u067e\u0648\u0634\u0634 \u0628\u062f\u0647\u062f. \u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u0645\u062f\u0631\u0646 \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u0647\u0645 \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u06cc\u06a9 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0631\u0627 \u062b\u0628\u062a \u06a9\u0646\u062f \u0648 \u0647\u0645 \u062a\u0627\u0631\u06cc\u062e\u0686\u06c0 \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0647\u0645\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0627\u0648 \u0646\u0645\u0627\u06cc\u0634 \u0628\u062f\u0647\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0646\u0645\u0648\u0646\u0647-\u0647\u0627\u06cc\u06cc-\u0627\u0632-ecrm\">\u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 eCRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0641\u0647\u0648\u0645 ECRM \u0645\u0644\u0645\u0648\u0633\u200c\u062a\u0631 \u0634\u0648\u062f\u060c \u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0647 \u0686\u0646\u062f \u0645\u062b\u0627\u0644 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0622\u0645\u0627\u0632\u0648\u0646:<\/strong> \u0648\u0642\u062a\u06cc \u0648\u0627\u0631\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062e\u0648\u062f \u062f\u0631 \u0622\u0645\u0627\u0632\u0648\u0646 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f\u060c \u0628\u0627 \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u0631\u0648\u0628\u0647\u200c\u0631\u0648 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u0633\u0627\u0633 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u06cc\u06a9 \u0646\u0645\u0648\u0646\u06c0 \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u0627\u0632 ECRM \u062f\u0631 \u0639\u0645\u0644 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627\u0634\u062f\u0647<\/strong><strong>:<\/strong> \u0634\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0644\u0628\u0627\u0633\u060c \u0686\u0646\u062f \u0645\u0648\u0631\u062f \u0631\u0627 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0627\u0645\u0627 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0646\u0647\u0627\u06cc\u06cc \u0646\u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. \u0686\u0646\u062f \u0633\u0627\u0639\u062a \u0628\u0639\u062f\u060c \u0627\u06cc\u0645\u06cc\u0644\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u00ab\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0645\u0646\u062a\u0638\u0631 \u0647\u0633\u062a\u0646\u062f!\u00bb \u0648 \u0634\u0627\u06cc\u062f \u06cc\u06a9 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u06a9\u0648\u0686\u06a9 \u0647\u0645 \u0628\u0631\u0627\u06cc \u062a\u0634\u0648\u06cc\u0642 \u0634\u0645\u0627 \u0628\u0647 \u062a\u06a9\u0645\u06cc\u0644 \u062e\u0631\u06cc\u062f \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u06a9\u0633:<\/strong> \u06cc\u06a9 \u0645\u0633\u0627\u0641\u0631 \u0627\u0632 \u062e\u062f\u0645\u0627\u062a \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u0646\u0627\u0631\u0627\u0636\u06cc \u0627\u0633\u062a \u0648 \u0634\u06a9\u0627\u06cc\u062a\u06cc \u0631\u0627 \u062f\u0631 \u0634\u0628\u06a9\u06c0 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u06cc\u06a9\u0633 \u0645\u0637\u0631\u062d \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062a\u06cc\u0645 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0622\u0646 \u0634\u0631\u06a9\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 Social CRM\u060c \u0627\u06cc\u0646 \u067e\u0633\u062a \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0647\u060c \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0645\u0634\u06a9\u0644 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u067e\u06cc\u0627\u0645 \u062e\u0635\u0648\u0635\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u0645\u06a9\u0627\u0644\u0645\u0647 \u062f\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u062b\u0628\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u0648 \u0686\u062a\u200c\u0628\u0627\u062a Spotify:<\/strong> \u0627\u06af\u0631 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0627\u0633\u067e\u0627\u062a\u06cc\u0641\u0627\u06cc \u0628\u0647 \u0645\u0634\u06a9\u0644\u06cc \u0628\u0631\u062e\u0648\u0631\u062f \u06a9\u0646\u06cc\u062f\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0647 \u0628\u062e\u0634 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 (Help Center) \u0622\u0646 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f. \u0627\u06af\u0631 \u067e\u0627\u0633\u062e \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0646\u06a9\u0646\u06cc\u062f\u060c \u06cc\u06a9 \u0686\u062a\u200c\u0628\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u0622\u0645\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u06cc\u06a9 \u0646\u0645\u0648\u0646\u06c0 \u0639\u0627\u0644\u06cc \u0627\u0632 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0633\u0644\u0641 \u0633\u0631\u0648\u06cc\u0633 \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0633\u062a.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u062c\u0645\u0639-\u0628\u0646\u062f\u06cc-\u0622\u06cc\u0646\u062f\u06c0-\u0631\u0648\u0627\u0628\u0637-\u0628\u0627-\u0645\u0634\u062a\u0631\u06cc-\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc-\u0627\u0633\u062a\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc: \u0622\u06cc\u0646\u062f\u06c0 \u0631\u0648\u0627\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0627\u0633\u062a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u062f\u06cc\u062f\u06cc\u0645\u060c ECRM \u0635\u0631\u0641\u0627\u064b \u06cc\u06a9 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u06cc\u0627 \u06cc\u06a9 \u0648\u0627\u0698\u0647 \u062c\u0630\u0627\u0628 \u0648 \u0645\u064f\u062f \u0631\u0648\u0632 \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0627\u0646\u06af\u0631 \u06cc\u06a9 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0646\u06cc\u0627\u062f\u06cc\u0646 \u0648 \u0639\u0645\u06cc\u0642 \u062f\u0631 \u0641\u0644\u0633\u0641\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u06af\u0630\u0627\u0631 \u0627\u0632 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0633\u0646\u062a\u06cc 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\u0627\u0633\u062a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u062f\u0627\u06cc\u0645 \u062c\u062f\u06cc\u062f\u060c \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0631\u06a9\u0632 \u062a\u0645\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u0648 \u0642\u062f\u0631\u062a \u0627\u0646\u062a\u062e\u0627\u0628 \u0648 \u0628\u06cc\u0627\u0646 \u0646\u0638\u0631 \u0631\u0627 \u062f\u0631 \u062f\u0633\u062a \u062f\u0627\u0631\u062f. ECRM \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0627\u0628\u0632\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u06cc\u200c \u0627\u0633\u062a \u06a9\u0647 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u0642 \u0627\u06cc\u0646 \u06af\u0641\u062a\u200c\u0648\u06af\u0648 \u062f\u0631 \u0641\u0636\u0627\u06cc \u06af\u0633\u062a\u0631\u062f\u0647 \u0648 \u067e\u0648\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0642\u062f\u0631\u062a \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u06af\u0648\u0634 \u062f\u0647\u0646\u062f\u060c \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u0648 \u0631\u0648\u0627\u0628\u0637\u06cc \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u0628\u0633\u0627\u0632\u0646\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u0645\u0646\u0627\u0628\u0639\">\u0645\u0646\u0627\u0628\u0639<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.efficy.com\/e-crm\/\">Efficy<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.arobit.com\/blog\/crm-vs-ecrm-difference-benefits-and-when-to-choose\">Arobit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u0639\u0635\u0631\u06cc \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u0631\u0632\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u062c\u0627\u0628\u0647\u200c\u062c\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u062f\u06cc\u06af\u0631 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc 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