{"id":16737,"date":"2025-08-25T14:11:13","date_gmt":"2025-08-25T10:41:13","guid":{"rendered":"https:\/\/zebline.com\/?p=16737"},"modified":"2025-08-25T14:11:13","modified_gmt":"2025-08-25T10:41:13","slug":"what-is-performance-marketing","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-performance-marketing\/","title":{"rendered":"\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f [\u0622\u0634\u0646\u0627\u06cc\u06cc \u06a9\u0627\u0645\u0644 \u0628\u0627 Performance Marketing]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u06cc\u0644\u0628\u0648\u0631\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0634\u0644\u0648\u063a\u200c\u062a\u0631\u06cc\u0646 \u0646\u0642\u0637\u06c0 \u0634\u0647\u0631 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class=\"has-inline-color\">\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af (Performance Marketing) \u06a9\u0647 \u062f\u0631 \u0641\u0627\u0631\u0633\u06cc \u0628\u0647 \u0622\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0646\u06cc\u0632 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u0627\u0645\u0639 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 (\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627) \u062a\u0646\u0647\u0627 \u0632\u0645\u0627\u0646\u06cc \u0647\u0632\u06cc\u0646\u0647 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\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u06cc\u0645 \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u0645\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u06cc\u06a9 \u0627\u0635\u0637\u0644\u0627\u062d \u06a9\u0644\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u0634\u0631\u06a9\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u0646\u0627\u0634\u0631\u0627\u0646 \u062e\u0648\u062f\u060c \u062a\u0646\u0647\u0627 \u067e\u0633 \u0627\u0632 \u062a\u062d\u0642\u0642 \u06cc\u06a9 \u0627\u0642\u062f\u0627\u0645 \u0645\u0634\u062e\u0635\u060c \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0686\u0647\u0627\u0631 \u062c\u0632\u0621 \u0627\u0635\u0644\u06cc \u062f\u0627\u0631\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647<\/strong><strong> (Advertiser\/Merchant):<\/strong> \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062a\u0628\u0644\u06cc\u063a \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u062e\u0648\u062f \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0646\u0627\u0634\u0631<\/strong><strong> (Publisher\/Affiliate):<\/strong> \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u0648\u0628\u0644\u0627\u06af\u060c \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u06cc\u0627 \u0647\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0628\u06a9\u0647 \u06cc\u0627 \u067e\u0644\u062a\u0641\u0631\u0645<\/strong><strong> (Network\/Platform):<\/strong> \u0628\u0633\u062a\u0631\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648 \u0646\u0627\u0634\u0631\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0648\u0638\u06cc\u0641\u06c0 \u0631\u062f\u06cc\u0627\u0628\u06cc\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u062f\u0647\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0631\u062f\u0627\u062e\u062a\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631 \u0639\u0647\u062f\u0647 \u062f\u0627\u0631\u062f (\u0645\u0627\u0646\u0646\u062f Google Ads \u06cc\u0627 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u0641\u06cc\u0644\u06cc\u062a).<\/li>\n\n\n\n<li><strong>\u0639\u0645\u0644 (Action\/Conversion):<\/strong> \u0647\u0645\u0627\u0646 \u0646\u062a\u06cc\u062c\u06c0 \u0645\u0634\u062e\u0635\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0632\u06cc\u0646\u06c0 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u0633\u0627\u0633 \u0622\u0646 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u0634\u0648\u062f (\u0645\u0627\u0646\u0646\u062f \u06a9\u0644\u06cc\u06a9\u060c \u0644\u06cc\u062f \u06cc\u0627 \u0641\u0631\u0648\u0634).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0686\u0647-\u06a9\u0633\u0628-\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc-\u0628\u0647-\u06a9\u0627\u0631\u0634\u0646\u0627\u0633-\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633-\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af-\u0646\u06cc\u0627\u0632-\u062f\u0627\u0631\u0646\u062f\">\u0686\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#fffeb2\" class=\"has-inline-color\">\u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062e\u0648\u062f \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u062f.<\/mark> \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0628\u0631\u062e\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0646\u06cc\u0627\u0632 \u0645\u0628\u0631\u0645\u200c\u062a\u0631\u06cc \u0628\u0647 \u06cc\u06a9 \u0645\u062a\u062e\u0635\u0635 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 (E-commerce):<\/strong> \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0641\u0631\u0648\u0634 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a. \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0641\u0631\u0648\u0634 (CPS) \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0647\u0632\u06cc\u0646\u06c0 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc SaaS (\u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0631\u0648\u06cc\u0633):<\/strong> \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062c\u0630\u0628 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc (Free Trial)\u060c \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0645\u0648 \u06cc\u0627 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u0627\u0647\u0627\u0646\u0647 \u0647\u0633\u062a\u0646\u062f \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-lead\/\">\u0644\u06cc\u062f <\/a>\u06cc\u0627 \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062c\u0630\u0628 \u0644\u06cc\u062f:<\/strong> \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u0645\u0647\u060c \u0645\u0624\u0633\u0633\u0627\u062a \u0622\u0645\u0648\u0632\u0634\u06cc\u060c \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u0627\u0645\u0644\u0627\u06a9 \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc B2B \u06a9\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a\u0634\u0627\u0646 \u0628\u0647 \u062a\u0639\u062f\u0627\u062f \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u06cc\u062f\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0648\u0633\u0639\u0647\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644:<\/strong> \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f \u0646\u0635\u0628 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u06cc\u0627 \u0627\u0646\u062c\u0627\u0645 \u06cc\u06a9 \u0639\u0645\u0644 \u0645\u0634\u062e\u0635 \u062f\u0631\u0648\u0646\u200c\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc (\u0645\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u06cc) \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u200c\u0647\u0627 \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0627 \u0628\u0648\u062f\u062c\u06c0 \u0645\u062d\u062f\u0648\u062f<\/strong><strong>:<\/strong> \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0647\u0631 \u0631\u06cc\u0627\u0644 \u0627\u0632 \u0628\u0648\u062f\u062c\u06c0 \u062e\u0648\u062f \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u062e\u0631\u062c \u06a9\u0646\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u0644\u0645\u0648\u0633 \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f. \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0627 \u0631\u06cc\u0633\u06a9 \u06a9\u0645\u062a\u0631 \u0631\u0634\u062f \u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u06cc\u06a9-\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633-\u0645\u0627\u0631\u06a9\u062a\u0631-\u0628\u0627-\u0686\u0647-\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc-\u0633\u0631\u0648\u06a9\u0627\u0631-\u062f\u0627\u0631\u062f\">\u06cc\u06a9 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u0631 \u0628\u0627 \u0686\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0633\u0631\u0648\u06a9\u0627\u0631 \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u0645\u062a\u062e\u0635\u0635 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u060c \u0631\u0648\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0627\u0639\u062f\u0627\u062f \u0633\u067e\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u0628\u0647 \u0627\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0648 \u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631 \u06a9\u0646\u062f. \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0632\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 (<strong>CPM<\/strong><\/strong>&#8211; <strong>Cost Per Mille):<\/strong> \u0627\u06af\u0631\u0686\u0647 \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0648\u0644\u06cc\u06c0 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u0632\u0627\u0646 \u062f\u06cc\u062f\u0647\u200c\u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong> \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9<\/strong> <strong>(<strong><strong>CPC<\/strong><\/strong><\/strong> &#8211; <strong>Cost Per <strong>Click<\/strong>):<\/strong> \u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647 \u0641\u0642\u0637 \u0632\u0645\u0627\u0646\u06cc \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0633\u0631\u0646\u062e <b>(<\/b>CPL &#8211; Cost Per LeadCPL ):<\/strong> \u062f\u0631 \u0627\u06cc\u0646 \u0645\u062f\u0644\u060c \u0647\u0632\u06cc\u0646\u0647 \u0632\u0645\u0627\u0646\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0645\u0627\u0633 \u062e\u0648\u062f \u0631\u0627 (\u0645\u0627\u0646\u0646\u062f \u0627\u06cc\u0645\u06cc\u0644 \u06cc\u0627 \u0634\u0645\u0627\u0631\u0647 \u062a\u0644\u0641\u0646) \u062f\u0631 \u06cc\u06a9 \u0641\u0631\u0645 \u062b\u0628\u062a \u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0639\u0645\u0644 (CPA &#8211; Cost Per Action\/Acquisition):<\/strong> \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u062c\u0627\u0645\u0639 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0627\u0645\u0644 \u0647\u0631 \u0627\u0642\u062f\u0627\u0645 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u062b\u0628\u062a\u200c\u0646\u0627\u0645\u060c \u062f\u0627\u0646\u0644\u0648\u062f \u06cc\u0627 \u062e\u0631\u06cc\u062f \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong> \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0641\u0631\u0648\u0634<\/strong> <strong>( <strong>CPS<\/strong><\/strong> &#8211; <strong>Cost Per Sale):<\/strong> \u0627\u06cc\u0646 \u0645\u062f\u0644 \u06a9\u0647 \u0645\u062d\u0628\u0648\u0628 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u0631\u0627 \u0645\u0646\u0648\u0637 \u0628\u0647 \u0646\u0647\u0627\u06cc\u06cc\u200c\u0634\u062f\u0646 \u062e\u0631\u06cc\u062f \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0627\u0632\u06af\u0634\u062a \u0647\u0632\u06cc\u0646\u06c0 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (<strong>ROAS <\/strong>&#8211; Return On Ad Spend):<\/strong> \u0627\u06cc\u0646 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a \u0646\u0647\u0627\u06cc\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u062a \u0648 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0648\u0627\u062d\u062f \u067e\u0648\u0644\u06cc \u06a9\u0647 \u062e\u0631\u062c \u0634\u062f\u0647\u060c \u0686\u0642\u062f\u0631 \u062f\u0631\u0622\u0645\u062f \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-conversion-rate\/\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a> (<strong>CVR<\/strong><\/strong> &#8211; <strong>Conversion Rate):<\/strong> \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u067e\u0633 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u060c \u0639\u0645\u0644 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u06a9\u0627\u0631\u0628\u0631\u062f-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f-\u0686\u06cc\u0633\u062a\">\u06a9\u0627\u0631\u0628\u0631\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0686\u0631\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0641\u0632\u0627\u06cc\u0646\u062f\u0647\u200c\u0627\u06cc \u0628\u0647 \u0633\u0645\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f \u062f\u0644\u0627\u06cc\u0644 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u06af\u0631\u0627\u06cc\u0634 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u06a9\u0627\u0647\u0634 \u0631\u06cc\u0633\u06a9 \u0645\u0627\u0644\u06cc<\/strong><strong>:<\/strong> \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u0645\u06cc\u062f \u0648 \u0627\u062d\u062a\u0645\u0627\u0644 \u067e\u0648\u0644 \u0646\u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631\u0627\u06cc \u0646\u062a\u06cc\u062c\u06c0 \u0642\u0637\u0639\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u06a9\u0645\u067e\u06cc\u0646\u06cc \u0646\u062a\u06cc\u062c\u0647 \u0646\u062f\u0647\u062f\u060c \u0628\u0648\u062f\u062c\u06c0 \u0634\u0645\u0627 \u0647\u062f\u0631 \u0646\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0622\u0633\u0627\u0646<\/strong><strong>:<\/strong> \u0628\u0647 \u0644\u0637\u0641 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u0647\u0631 \u06a9\u0644\u06cc\u06a9\u060c \u0644\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0642\u0627\u0628\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0634\u0641\u0627\u0641\u06cc\u062a \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0647\u062a\u0631\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647:<\/strong> \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u0645\u0646\u062c\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f ROI \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0631\u0633\u0627\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0645\u062e\u0627\u0637\u0628<\/strong><strong>:<\/strong> \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0641\u0642\u0637 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0639\u0645\u0644 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0634\u0645\u0627 \u062f\u0627\u0631\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0632\u06cc\u062a \u062c\u0627\u0646\u0628\u06cc:<\/strong> \u062d\u062a\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627 \u0647\u062f\u0641 \u0641\u0631\u0648\u0634 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0645\u06cc\u0644\u06cc\u0648\u0646\u200c\u0647\u0627 \u0628\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0628\u0647\u200c\u0637\u0648\u0631 \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0639\u0645\u0644\u06af\u0631\u0627-\u0686\u0647-\u06a9\u0633\u0627\u0646\u06cc-\u0631\u0627-\u0647\u062f\u0641-\u0645\u06cc-\u06af\u06cc\u0631\u062f\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0631\u0627 \u0647\u062f\u0641 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f\u061b \u06cc\u0639\u0646\u06cc \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0622\u0645\u0627\u062f\u06c0 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0648 \u0627\u0642\u062f\u0627\u0645 \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0642\u0635\u062f \u062e\u0631\u06cc\u062f \u0628\u0627\u0644\u0627 (High Intent Users):<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u00ab\u062e\u0631\u06cc\u062f \u06af\u0648\u0634\u06cc \u0633\u0627\u0645\u0633\u0648\u0646\u06af\u00bb \u06cc\u0627 \u00ab\u0628\u0647\u062a\u0631\u06cc\u0646 \u0642\u06cc\u0645\u062a \u0644\u067e\u200c\u062a\u0627\u067e\u00bb \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/strong><strong> <\/strong><strong>\u0628\u0627\u0632\u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc\u200c\u0634\u062f\u0647<\/strong><strong> (Retargeting Audiences):<\/strong> \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u0627\u0632 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0631\u062f\u0647 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u06cc \u0631\u0627 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0627\u0645\u0627 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0646\u0647\u0627\u06cc\u06cc \u0646\u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u0634\u0627\u0628\u0647<\/strong><strong> (Lookalike Audiences):<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0648 \u062f\u0645\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0634\u0627\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0648 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u062f\u0641\u060c \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0645\u0646\u0627\u0633\u0628\u060c \u062f\u0631 \u0632\u0645\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0648 \u0628\u0627 \u067e\u06cc\u0627\u0645 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a \u062a\u0627 \u0627\u0648 \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0627\u0646\u062c\u0627\u0645 \u00ab\u0639\u0645\u0644\u00bb \u0646\u0647\u0627\u06cc\u06cc \u0633\u0648\u0642 \u062f\u0647\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0646\u0648\u0627\u0639-\u0631\u0648\u0634-\u0647\u0627\u06cc-performance-marketing\">\u0627\u0646\u0648\u0627\u0639 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc Performance Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648\u0627\u062d\u062f \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627 \u0648 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0627\u0633\u062a \u0648 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0622\u0646\u200c\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u200c\u0648\u062c\u0648 (SEM):<\/strong> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0645\u0627\u0646\u0646\u062f \u06af\u0648\u06af\u0644 \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0648\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u06cc\u0627 \u0627\u0641\u06cc\u0644\u06cc\u062a (Affiliate Marketing):<\/strong> \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0646\u0627\u0634\u0631\u0627\u0646 (\u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u06cc\u0627 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631\u0647\u0627) \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647\u200c\u0627\u0632\u0627\u06cc \u0647\u0631 \u0641\u0631\u0648\u0634\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u060c \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/strong><strong> (Social Media Advertising):<\/strong> \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0648 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646 \u0628\u0627 \u0647\u062f\u0641 \u062c\u0630\u0628 \u0644\u06cc\u062f\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u0646\u0635\u0628 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646.<\/li>\n\n\n\n<li><strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0648\u0645\u06cc<\/strong><strong> (Native Advertising):<\/strong> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u0646\u0638\u0631 \u0638\u0627\u0647\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0627\u0645\u0644\u0627\u064b \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0633\u0627\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f (\u0645\u0627\u0646\u0646\u062f \u0645\u0642\u0627\u0644\u0627\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u06cc\u06a9 \u062e\u0628\u0631).<\/li>\n\n\n\n<li><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u062d\u0645\u0627\u06cc\u062a\u200c\u0634\u062f\u0647 (Sponsored Content):<\/strong> \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u06cc\u06a9 \u0646\u0627\u0634\u0631 \u06cc\u0627 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0628\u0631\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc (\u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u067e\u0633\u062a \u0648\u0628\u0644\u0627\u06af \u06cc\u0627 \u0648\u06cc\u062f\u0626\u0648) \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0634\u0627\u0645\u0644 \u06cc\u06a9 \u0644\u06cc\u0646\u06a9 \u0642\u0627\u0628\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a-\u0631\u0627\u06cc\u062c-\u062f\u0631-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f\u06cc\">\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647\u060c \u0628\u0627\u06cc\u062f \u0628\u0627 \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0622\u0646 \u0622\u0634\u0646\u0627 \u0628\u0627\u0634\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0631\u0627 \u0645\u0631\u0648\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impression:<\/strong> \u0647\u0631 \u0628\u0627\u0631 \u06a9\u0647 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>CTR (Click-Through Rate):<\/strong> \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9\u061b \u0646\u0633\u0628\u062a \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u0628\u0647 \u062a\u0639\u062f\u0627\u062f \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a.<\/li>\n\n\n\n<li><strong>Pixel\/Tag:<\/strong> \u0642\u0637\u0639\u0647 \u06a9\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u062a\u0627 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>Landing Page:<\/strong> \u0635\u0641\u062d\u06c0 \u0641\u0631\u0648\u062f\u061b \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u067e\u0633 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u0622\u0646 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 (Conversion) \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong>A\/B Testing:<\/strong> \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062f\u0648 \u0646\u0633\u062e\u0647 \u0627\u0632 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 \u0635\u0641\u062d\u06c0 \u0641\u0631\u0648\u062f \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u062a\u0627 \u0645\u0634\u062e\u0635 \u0634\u0648\u062f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>Attribution:<\/strong> \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u062e\u0635\u06cc\u0635 \u0627\u0631\u0632\u0634 \u0628\u0647 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062a\u0628\u062f\u06cc\u0644 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u06a9\u0627\u0646\u0627\u0644-\u0647\u0627\u06cc-\u0645\u062d\u0628\u0648\u0628-\u0628\u0631\u0627\u06cc-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f\">\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062d\u0628\u0648\u0628 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631\u0686\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads:<\/strong> \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0648 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u067e\u0644\u062a\u0641\u0631\u0645 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062c\u0633\u062a\u200c\u0648\u062c\u0648\u060c \u0646\u0645\u0627\u06cc\u0634\u06cc (Display)\u060c \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc (YouTube) \u0648 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646.<\/li>\n\n\n\n<li><strong>Meta Ads (Facebook &amp; Instagram):<\/strong> \u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0639\u0644\u0627\u06cc\u0642\u060c \u0631\u0641\u062a\u0627\u0631\u0647\u0627 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0645\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9.<\/li>\n\n\n\n<li><strong>LinkedIn Ads:<\/strong> \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u0635\u0644\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc B2B \u0648 \u062c\u0630\u0628 \u0644\u06cc\u062f\u0647\u0627\u06cc \u062d\u0631\u0641\u0647\u200c\u0627\u06cc.<\/li>\n\n\n\n<li><strong>TikTok Ads:<\/strong> \u06cc\u06a9 \u06a9\u0627\u0646\u0627\u0644 \u0631\u0648\u0628\u0647\u200c\u0631\u0634\u062f \u0648 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u0633\u0644 \u062c\u0648\u0627\u0646\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0645\u062f\u060c \u0632\u06cc\u0628\u0627\u06cc\u06cc \u0648 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646.<\/li>\n\n\n\n<li><strong>\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u0641\u06cc\u0644\u06cc\u062a<\/strong><strong> (Affiliate Networks):<\/strong> \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Amazon Associates \u06cc\u0627 Commission Junction \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0647\u0632\u0627\u0631\u0627\u0646 \u0646\u0627\u0634\u0631 \u0645\u062a\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0648\u0645\u06cc<\/strong><strong> (Native Ad Platforms):<\/strong> \u0633\u0631\u0648\u06cc\u0633\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Taboola \u0648 Outbrain \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0634\u0628\u06a9\u06c0 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062e\u0628\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062a\u0648\u0632\u06cc\u0639 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0631\u0648\u0634-\u0647\u0627\u06cc-\u067e\u0631\u062f\u0627\u062e\u062a-\u0647\u0632\u06cc\u0646\u0647-\u062f\u0631-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0639\u0645\u0644\u06af\u0631\u0627\">\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0634\u0627\u0631\u0647 \u0634\u062f\u060c \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0647\u0633\u062a\u0646\u062f. \u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9<\/strong><strong> (Pay-Per-Click &#8211; PPC):<\/strong> \u0634\u0645\u0627 \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u067e\u0648\u0644 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u060c \u0635\u0631\u0641\u200c\u0646\u0638\u0631 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u067e\u0633 \u0627\u0632 \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0631\u0648\u0634<\/strong><strong> (Pay-Per-Sale &#8211; PPS):<\/strong> \u0634\u0645\u0627 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u0645\u0628\u0644\u063a\u06cc \u062b\u0627\u0628\u062a \u0631\u0627 \u067e\u0633 \u0627\u0632 \u0646\u0647\u0627\u06cc\u06cc\u200c\u0634\u062f\u0646 \u062e\u0631\u06cc\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0644\u06cc\u062f (Pay-Per-Lead &#8211; PPL):<\/strong> \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06a9\u0647 \u0641\u0631\u0645 \u062a\u0645\u0627\u0633 \u0631\u0627 \u067e\u0631 \u06a9\u0646\u062f \u06cc\u0627 \u062f\u0631 \u062e\u0628\u0631\u0646\u0627\u0645\u06c0 \u0634\u0645\u0627 \u0639\u0636\u0648 \u0634\u0648\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0646\u0635\u0628 (Pay-Per-Install &#8211; PPI):<\/strong> \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0645\u062e\u062a\u0635 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 \u0627\u0633\u062a \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0646\u0635\u0628 \u0645\u0648\u0641\u0642 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0639\u0648\u0627\u0645\u0644-\u0636\u0631\u0648\u0631\u06cc-\u062f\u0631-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0639\u0645\u0644\u06af\u0631\u0627\">\u0639\u0648\u0627\u0645\u0644 \u0636\u0631\u0648\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u062a\u0646\u0647\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0627\u0646\u0627\u0644 \u0648 \u0645\u062f\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a. \u0686\u0646\u062f\u06cc\u0646 \u0639\u0627\u0645\u0644 \u062d\u06cc\u0627\u062a\u06cc \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0632 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0647\u062f\u0627\u0641 \u0634\u0641\u0627\u0641 \u0648 \u0645\u0634\u062e\u0635 (<a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-kpi\/\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a> \u0634\u0641\u0627\u0641):<\/strong> \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0646\u062a\u06cc\u062c\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u06cc\u062f\u061b \u0645\u062b\u0644\u0627\u064b \u00ab\u062c\u0630\u0628 \u06f1\u06f0\u06f0 \u0644\u06cc\u062f \u062f\u0631 \u0647\u0641\u062a\u0647 \u0628\u0627 \u0647\u0632\u06cc\u0646\u06c0 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f5 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0644\u06cc\u062f\u00bb.<\/li>\n\n\n\n<li><strong>\u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647:<\/strong> \u0635\u0641\u062d\u06c0 \u0641\u0631\u0648\u062f \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0633\u0631\u06cc\u0639\u060c \u0648\u0627\u0636\u062d \u0648 \u0645\u062a\u0642\u0627\u0639\u062f\u06a9\u0646\u0646\u062f\u0647 \u0628\u0627\u0634\u062f \u0648 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0628\u0647 \u0633\u0645\u062a \u0627\u0646\u062c\u0627\u0645 \u0639\u0645\u0644 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0644\u0627\u0642 \u0648 \u062c\u0630\u0627\u0628:<\/strong> <mark style=\"background-color:#fffeb2\" class=\"has-inline-color\">\u0645\u062a\u0646\u060c \u062a\u0635\u0648\u06cc\u0631 \u06cc\u0627 \u0648\u06cc\u062f\u0626\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0622\u0646\u200c\u0642\u062f\u0631 \u0642\u0648\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0631 \u0686\u0646\u062f \u062b\u0627\u0646\u06cc\u0647 \u062c\u0644\u0628 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0648 \u0631\u0627 \u0628\u0647 \u06a9\u0644\u06cc\u06a9\u200c\u06a9\u0631\u062f\u0646 \u062a\u0631\u063a\u06cc\u0628 \u06a9\u0646\u062f.<\/mark><\/li>\n\n\n\n<li><strong>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644\u200c\u0627\u0639\u062a\u0645\u0627\u062f:<\/strong> \u0628\u062f\u0648\u0646 \u0646\u0635\u0628 \u0635\u062d\u06cc\u062d \u067e\u06cc\u06a9\u0633\u0644\u200c\u0647\u0627 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc\u060c \u0634\u0645\u0627 \u06a9\u0648\u0631\u06a9\u0648\u0631\u0627\u0646\u0647 \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645:<\/strong> \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u06a9\u0631\u0627\u0631\u0634\u0648\u0646\u062f\u0647 \u0627\u0633\u062a. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647\u060c \u062a\u0633\u062a\u200c\u0647\u0627\u06cc A\/B \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u060c \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0635\u0648\u0644-\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633-\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\">\u0627\u0635\u0648\u0644 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0628\u0631 \u067e\u0627\u06cc\u06c0 \u0686\u0646\u062f \u0627\u0635\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0648\u0627\u0631 \u0627\u0633\u062a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647:<\/strong> \u0647\u0631\u06af\u0632 \u0628\u0631\u0627\u0633\u0627\u0633 \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646 \u0639\u0645\u0644 \u0646\u06a9\u0646\u06cc\u062f. \u0647\u0631 \u062a\u0635\u0645\u06cc\u0645\u060c \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u062f\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u062a\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0648\u062f\u062c\u0647\u060c \u0628\u0627\u06cc\u062f \u067e\u0634\u062a\u0648\u0627\u0646\u06c0 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647:<\/strong> \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc\u060c \u06a9\u0633\u0628 \u062f\u0631\u0622\u0645\u062f \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0647\u0632\u06cc\u0646\u06c0 \u0627\u0646\u062c\u0627\u0645\u200c\u0634\u062f\u0647 \u0627\u0633\u062a. \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0631\u062a\u0628\u0637 \u0646\u06cc\u0633\u062a\u0646\u062f\u060c \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0648\u0645 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0646\u06af\u0631\u0634 \u0645\u0634\u0627\u0631\u06a9\u062a\u06cc<\/strong><strong>:<\/strong> \u0628\u0647 \u0646\u0627\u0634\u0631\u0627\u0646 \u0648 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0628\u0647 \u0686\u0634\u0645 \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f. \u0645\u0648\u0641\u0642\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0645\u0627 \u06af\u0631\u0647 \u062e\u0648\u0631\u062f\u0647 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0686\u0627\u0628\u06a9\u06cc \u0648 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc<\/strong><strong>:<\/strong> \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0647 \u0633\u0631\u0639\u062a \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627\u06cc\u062f \u0622\u0645\u0627\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u060c \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u062a\u0637\u0628\u06cc\u0642 \u062f\u0647\u06cc\u062f.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0646\u062a\u06cc\u062c\u0647-\u06af\u06cc\u0631\u06cc\">\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0627\u0632 \u06cc\u06a9 \u00ab\u0647\u0632\u06cc\u0646\u0647\u00bb \u0628\u0647 \u06cc\u06a9 \u00ab\u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc\u00bb \u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0648 \u0633\u0648\u062f\u0622\u0648\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0646\u062a\u0627\u06cc\u062c \u0645\u0644\u0645\u0648\u0633\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0647\u0631 \u0631\u06cc\u0627\u0644\u06cc \u06a9\u0647 \u062e\u0631\u062c \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0634\u0645\u0627 \u0631\u0627 \u06cc\u06a9 \u0642\u062f\u0645 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc\u200c\u062a\u0627\u0646 \u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062a \u0622\u0646 \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0627\u062b\u0631 \u062f\u0633\u062a \u0628\u0631\u062f\u0627\u0631\u06cc\u062f \u0648 \u0631\u0648\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0627\u0642\u0639\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u0645\u0646\u0627\u0628\u0639\">\u0645\u0646\u0627\u0628\u0639<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shopify.com\/blog\/performance-marketing\">Shopify<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digitaldefynd.com\/IQ\/reasons-you-must-learn-performance-marketing\/\">Digital defynd<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thepma.org\/for-advertisers\/the-benefits-of-performance-marketing\/\">Thepma<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a 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\u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0647 \u0633\u0648\u062f \u0645\u0646\u062c\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0639\u062f\u0645 \u0642\u0637\u0639\u06cc\u062a\u060c \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u0627\u0633\u062a. \u062d\u0627\u0644\u0627 \u062f\u0646\u06cc\u0627\u06cc\u06cc \u0631\u0627 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-16737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO 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