{"id":16644,"date":"2025-07-30T12:30:11","date_gmt":"2025-07-30T09:00:11","guid":{"rendered":"https:\/\/zebline.com\/?p=16644"},"modified":"2025-07-30T12:30:11","modified_gmt":"2025-07-30T09:00:11","slug":"what-is-kpi","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-kpi\/","title":{"rendered":"\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0686\u06cc\u0633\u062a\u061f [\u0627\u0632 \u062a\u0639\u0631\u06cc\u0641 \u062a\u0627 \u0646\u062d\u0648\u06c0 \u0645\u062d\u0627\u0633\u0628\u0647]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u0633\u0627\u0633 \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631 \u062c\u0627\u06cc\u06cc \u062f\u0631 \u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0646\u062f\u0627\u0631\u062f. \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u0631\u0647\u0628\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u062a\u06cc\u0645\u200c\u0647\u0627 \u0648 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f\u060c \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u06cc\u0627\u0632\u0645\u0646\u062f\u0646\u062f. \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u0627 KPI (\u0645\u062e\u0641\u0641 Key Performance Indicator) \u0627\u0647\u0645\u06cc\u062a \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 KPI \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0631\u0634\u062f \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u062f\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#fff8a6\" class=\"has-inline-color\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627 \u0686\u0647 \u06a9\u06cc\u0641\u06cc\u062a\u06cc \u062f\u0631 \u062d\u0627\u0644 \u062f\u0633\u062a\u200c\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0627\u0633\u062a.<\/mark> \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0632 KPI\u0647\u0627 \u062f\u0631 \u0633\u0637\u0648\u062d \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0634\u0627\u0646 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u062a\u0627\u0631\u06af\u062a\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u060c KPI\u0647\u0627 \u0645\u0627\u0646\u0646\u062f \u0642\u0637\u0628\u200c\u0646\u0645\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u0633\u06cc\u0631 \u062d\u0631\u06a9\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062f\u0631\u0633\u062a \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f \u06cc\u0627 \u0628\u0647 \u0627\u0635\u0644\u0627\u062d \u0645\u0633\u06cc\u0631 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0632 <a href=\"https:\/\/leilataheri.ir\/zebline\/blog\"><strong>\u0628\u0644\u0627\u06af \u0632\u0628\u0644\u0627\u06cc\u0646<\/strong><\/a>\u060c \u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0628\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645\u060c \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u0622\u0646 \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645\u060c \u0646\u062d\u0648\u06c0 \u0627\u0646\u062a\u062e\u0627\u0628 \u0648 \u0645\u062d\u0627\u0633\u0628\u06c0 \u0622\u0646 \u0631\u0627 \u06cc\u0627\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u0645 \u0648 \u062a\u0641\u0627\u0648\u062a \u0622\u0646 \u0631\u0627 \u0628\u0627 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u0634\u0627\u0628\u0647\u06cc \u0645\u0627\u0646\u0646\u062f \u00ab\u0645\u062a\u0631\u06cc\u06a9\u00bb \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642 \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u062d\u06cc\u0627\u062a\u06cc \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f Performance \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0647\u0633\u062a\u06cc\u062f\u060c \u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0645\u0646\u0638\u0648\u0631-\u0627\u0632-kpi-\u0686\u06cc\u0633\u062a\">\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 KPI \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0634\u0627\u0631\u0647 \u0634\u062f\u060c KPI \u0645\u062e\u0641\u0641 Key Performance Indicator \u0648 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a. \u0628\u06cc\u0627\u06cc\u06cc\u062f \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u062a \u0631\u0627 \u06a9\u0627\u0644\u0628\u062f\u0634\u06a9\u0627\u0641\u06cc \u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u06a9\u0644\u06cc\u062f\u06cc (Key): <\/strong>\u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06cc\u06a9 KPI \u0628\u0627\u06cc\u062f \u0628\u0631 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0648 \u062d\u06cc\u0627\u062a\u06cc\u200c\u062a\u0631\u06cc\u0646 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u062f. \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0635\u062f\u0647\u0627 \u0634\u0627\u062e\u0635 \u0631\u0627 \u0647\u0645\u200c\u0632\u0645\u0627\u0646 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f. \u06cc\u06a9 KPI \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0634\u0645\u0627 \u06af\u0631\u0647 \u062e\u0648\u0631\u062f\u0647 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong>\u0639\u0645\u0644\u06a9\u0631\u062f (Performance):<\/strong> \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0647 \u0645\u0627\u0647\u06cc\u062a \u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0648 \u0633\u0646\u062c\u0634\u200c\u067e\u0630\u06cc\u0631 \u0628\u0648\u062f\u0646 \u0634\u0627\u062e\u0635 \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f. KPI \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a\u060c \u0641\u0631\u0627\u06cc\u0646\u062f \u06cc\u0627 \u062e\u0631\u0648\u062c\u06cc \u0645\u0634\u062e\u0635 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0628\u0633\u0646\u062c\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0627\u062e\u0635 (Indicator):<\/strong> \u06cc\u06a9 KPI \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u06c0 \u0648\u0636\u0639\u06cc\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a. \u0645\u0627\u0646\u0646\u062f \u0686\u0631\u0627\u063a\u200c\u0647\u0627\u06cc \u0647\u0634\u062f\u0627\u0631 \u0631\u0648\u06cc \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062e\u0648\u062f\u0631\u0648\u060c \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0648\u0636\u0639\u06cc\u062a\u200c\u062a\u0627\u0646 \u062e\u0648\u0628\u060c \u0645\u062a\u0648\u0633\u0637 \u06cc\u0627 \u0628\u062d\u0631\u0627\u0646\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c kpi\u0647\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0646\u0628\u0636 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u062f\u0631 \u062f\u0633\u062a \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0622\u0646\u200c\u0647\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0645 \u0631\u0627 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631 \u0648 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631\u062a\u0631\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0628\u062f\u0648\u0646 KPI\u060c <strong>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a<\/strong> \u0648 <strong>\u062a\u0634\u062e\u06cc\u0635 \u0645\u0634\u06a9\u0644\u0627\u062a<\/strong> \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u063a\u06cc\u0631\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-6-\u0646\u0648\u0639-\u0634\u0627\u062e\u0635-\u06a9\u0644\u06cc\u062f\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f\">6 \u0646\u0648\u0639 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646\u06cc \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0631\u062f. \u0634\u0646\u0627\u062e\u062a \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628\u200c\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u06f1-kpi\u0647\u0627\u06cc-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9-strategic-kpis\">\u06f1) KPI\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (Strategic KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0644\u06cc \u0648 \u0628\u0632\u0631\u06af \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f \u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062a\u0648\u0633\u0637 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0648 \u0647\u06cc\u0626\u062a\u200c\u0645\u062f\u06cc\u0631\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u0646\u062f \u0648 \u0633\u0644\u0627\u0645\u062a \u06a9\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647\u060c \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0633\u0648\u062f \u062e\u0627\u0644\u0635.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u06f2-kpi\u0647\u0627\u06cc-\u0639\u0645\u0644\u06cc\u0627\u062a\u06cc-operational-kpis\">\u06f2) KPI\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc (Operational KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0628\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0648\u0632\u0645\u0631\u06c0 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u0646\u062f \u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u0628\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u06a9\u0648\u062a\u0627\u0647\u200c\u062a\u0631 (\u0631\u0648\u0632\u0627\u0646\u0647 \u06cc\u0627 \u0647\u0641\u062a\u06af\u06cc) \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 KPI\u0647\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u06cc\u0627\u0646\u06cc \u0648 \u0633\u0631\u067e\u0631\u0633\u062a\u0627\u0646 \u062a\u06cc\u0645\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0631\u0627 \u0628\u0633\u0646\u062c\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-cac\/\"><strong>\u0647\u0632\u06cc\u0646\u06c0 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/a>\u060c \u0632\u0645\u0627\u0646 \u0645\u062a\u0648\u0633\u0637 \u067e\u0627\u0633\u062e\u200c\u06af\u0648\u06cc\u06cc \u0628\u0647 \u062a\u06cc\u06a9\u062a \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0648 \u0646\u0631\u062e \u062a\u0648\u0644\u06cc\u062f \u0631\u0648\u0632\u0627\u0646\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u06f3-kpi\u0647\u0627\u06cc-\u067e\u06cc\u0634\u0631\u0648-leading-indicators\">\u06f3) KPI\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0648 (Leading Indicators)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0622\u06cc\u0646\u062f\u0647\u200c\u0646\u06af\u0631 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u06cc\u200c\u06a9\u0648\u0634\u0646\u062f \u0646\u062a\u0627\u06cc\u062c \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0646\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u067e\u06cc\u0634 \u0627\u0632 \u0648\u0642\u0648\u0639 \u06cc\u06a9 \u0645\u0634\u06a9\u0644\u060c \u0622\u0646 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0632 \u0622\u0646 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0646\u0647\u0627\u06cc\u06cc \u0645\u0646\u062c\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u06c0 \u0627\u06cc\u062c\u0627\u062f\u0634\u062f\u0647 \u062f\u0631 \u0645\u0627\u0647 (\u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0641\u0631\u0648\u0634 \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0646\u062f) \u06cc\u0627 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u06f4-kpi\u0647\u0627\u06cc-\u067e\u0633-\u0631\u0648-lagging-indicators\">\u06f4) KPI\u0647\u0627\u06cc \u067e\u0633\u200c\u0631\u0648 (Lagging Indicators)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0646\u062a\u0627\u06cc\u062c \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u062f\u0631 \u06af\u0630\u0634\u062a\u0647 \u0686\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u06cc\u062f. \u0627\u06af\u0631\u0686\u0647 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u062a\u0623\u06cc\u06cc\u062f \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0633\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f \u06cc\u0627 \u0646\u0647\u060c \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647 \u06cc\u0627 \u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0641\u0635\u0644 \u0642\u0628\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u06f5-kpi\u0647\u0627\u06cc-\u06a9\u0645\u06cc-quantitative-kpis\">\u06f5) KPI\u0647\u0627\u06cc \u06a9\u0645\u06cc (Quantitative KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0628\u0647\u200c\u0633\u0627\u062f\u06af\u06cc \u0628\u0627 \u0627\u0639\u062f\u0627\u062f \u0642\u0627\u0628\u0644\u200c \u0628\u06cc\u0627\u0646 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u0627\u0647\u06cc\u062a\u06cc \u06a9\u0627\u0645\u0644\u0627\u064b \u0639\u062f\u062f\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u062a\u0639\u062f\u0627\u062f \u0641\u0631\u0648\u0634\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0648 \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u06f6-kpi\u0647\u0627\u06cc-\u06a9\u06cc\u0641\u06cc-qualitative-kpis\">\u06f6) KPI\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc (Qualitative KPIs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0645\u0627\u0647\u06cc\u062a\u06cc \u063a\u06cc\u0631\u0639\u062f\u062f\u06cc \u062f\u0627\u0631\u0646\u062f \u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u0633\u0627\u0633 \u0646\u0638\u0631\u0627\u062a\u060c \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0628\u0631\u062f\u0627\u0634\u062a\u200c\u0647\u0627 \u0633\u0646\u062c\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0634\u0648\u0627\u0631\u062a\u0631 \u0627\u0633\u062a \u0648 \u0627\u063a\u0644\u0628 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u200c\u0647\u0627 \u06cc\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc\u200c\u0647\u0627 \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0627\u062e\u0635 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc (CSAT)\u060c \u0634\u0627\u062e\u0635 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0648 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0646\u062d\u0648\u06c0-\u062a\u0639\u0631\u06cc\u0641-kpi-\u0628\u0631\u0627\u06cc-\u06a9\u0633\u0628-\u0648\u06a9\u0627\u0631\">\u0646\u062d\u0648\u06c0 \u062a\u0639\u0631\u06cc\u0641 KPI \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0631\u06cc\u0641 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u06cc \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f \u0646\u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062a\u0635\u0627\u062f\u0641\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f. \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0634\u0645\u0627\u060c \u062c\u062f\u0648\u0644\u06cc \u0627\u0632 \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0631\u0627\u0647\u0646\u0645\u0627 \u0622\u0645\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645 \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u0639\u0631\u06cc\u0641 kpi \u0631\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0631\u0648\u0634\u0646\u200c\u062a\u0631 \u06a9\u0646\u062f.<\/p>\n\n\n<p>[table id=5 \/]<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0646\u062d\u0648\u06c0-\u0627\u06cc\u062c\u0627\u062f-\u0634\u0627\u062e\u0635-\u06a9\u0644\u06cc\u062f\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f\">\u0646\u062d\u0648\u06c0 \u0627\u06cc\u062c\u0627\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0624\u062b\u0631\u060c \u0641\u0631\u0627\u06cc\u0646\u062f\u06cc \u0686\u0646\u062f\u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0627\u0633\u062a. \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0635\u0631\u0641\u0627\u064b \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646 \u0631\u0627 KPI \u0628\u0646\u0627\u0645\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0634\u0627\u062e\u0635 \u0634\u0645\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u00ab\u06a9\u0644\u06cc\u062f\u06cc\u00bb \u0627\u0633\u062a\u060c \u0645\u0631\u0627\u062d\u0644 \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648\u0627\u0636\u062d:<\/strong> \u0627\u0648\u0644\u06cc\u0646 \u0648 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0642\u062f\u0645\u060c \u062f\u0627\u0634\u062a\u0646 \u0627\u0647\u062f\u0627\u0641 \u0631\u0648\u0634\u0646 \u0648 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a. \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f: \u00ab\u062f\u0631 \u06cc\u06a9 \u0633\u0627\u0644 \u0622\u06cc\u0646\u062f\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u0647 \u06a9\u062c\u0627 \u0628\u0631\u0633\u06cc\u0645\u061f\u00bb. \u0627\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u06a9\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0645\u200c\u0633\u0648 \u0628\u0627\u0634\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0633\u0624\u0627\u0644\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (Key Performance Questions &#8211; KPQs):<\/strong> \u0628\u0631\u0627\u06cc \u0647\u0631 \u0647\u062f\u0641\u060c \u0633\u0624\u0627\u0644\u0627\u062a\u06cc \u0631\u0627 \u0645\u0637\u0631\u062d \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0633\u0646\u062c\u0634 \u067e\u06cc\u0634\u0631\u0641\u062a \u06cc\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0647\u062f\u0641 \u0634\u0645\u0627 \u00ab\u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u00bb \u0627\u0633\u062a\u060c \u0633\u0624\u0627\u0644\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u06cc\u0646 \u0628\u0627\u0634\u0646\u062f: \u00ab\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0627 \u0686\u0642\u062f\u0631 \u0627\u0632 \u062e\u062f\u0645\u0627\u062a \u0645\u0627 \u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f\u061f\u00bb \u06cc\u0627 \u00ab\u0646\u0631\u062e \u062a\u06a9\u0631\u0627\u0631 \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0627 \u0686\u0642\u062f\u0631 \u0627\u0633\u062a\u061f\u00bb.<\/li>\n\n\n\n<li><strong>\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f\u0646\u06cc\u0627\u0632:<\/strong> \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644\u0627\u062a \u0628\u0647 \u0686\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f. \u0622\u06cc\u0627 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062f\u0631\u062d\u0627\u0644\u200c\u062d\u0627\u0636\u0631 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f \u0627\u06af\u0631 \u0646\u0647\u060c \u0686\u0647 \u0633\u06cc\u0633\u062a\u0645\u06cc \u0628\u0631\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0634\u0648\u062f\u061f (\u0645\u062b\u0644\u0627\u064b \u0633\u06cc\u0633\u062a\u0645 CRM\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0648&#8230;).<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0645\u0648\u0644\u200c\u0628\u0646\u062f\u06cc \u0648 \u0645\u062d\u0627\u0633\u0628\u06c0 \u0634\u0627\u062e\u0635\u200c\u0647\u0627: <\/strong>\u0627\u06a9\u0646\u0648\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 KPI \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f. \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u06c0 \u0647\u0631 KPI \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642 \u0648 \u0645\u0634\u062e\u0635 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u06cc\u06cc\u0646 \u062a\u0627\u0631\u06af\u062a \u0648 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc:<\/strong> <mark style=\"background-color:#fff8a6\" class=\"has-inline-color\">\u0628\u0631\u0627\u06cc \u0647\u0631 KPI \u06cc\u06a9 \u0647\u062f\u0641 \u0639\u062f\u062f\u06cc (Target) \u0648 \u06cc\u06a9 \u0628\u0627\u0632\u06c0 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/mark> \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0628\u0627\u06cc\u062f \u0686\u0627\u0644\u0634\u200c\u0628\u0631\u0627\u0646\u06af\u06cc\u0632\u060c \u0627\u0645\u0627 \u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646\u0627\u0646\u0647 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc \u0648 \u0634\u0641\u0627\u0641\u200c\u0633\u0627\u0632\u06cc:<\/strong> KPI\u0647\u0627 \u0631\u0627 \u0628\u0627 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0648 \u0627\u0641\u0631\u0627\u062f \u0645\u0631\u0628\u0648\u0637\u0647 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u0647\u0645\u0647 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0686\u0631\u0627 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f \u0648 \u0646\u0642\u0634 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0622\u0646 \u0686\u06cc\u0633\u062a.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0646\u062d\u0648\u06c0-\u0627\u0646\u062a\u062e\u0627\u0628-kpi\">\u0646\u062d\u0648\u06c0 \u0627\u0646\u062a\u062e\u0627\u0628 KPI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0646\u062a\u062e\u0627\u0628 KPI\u0647\u0627\u06cc \u062f\u0631\u0633\u062a\u060c \u0647\u0646\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u0627 \u0634\u06a9\u0633\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0631\u0642\u0645 \u0645\u06cc\u200c\u0632\u0646\u062f. \u06cc\u06a9 KPI \u0636\u0639\u06cc\u0641 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0645\u0633\u06cc\u0631\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u062f\u061b \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0647\u0646\u06af\u0627\u0645 \u0627\u0646\u062a\u062e\u0627\u0628\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0647\u0645\u0633\u0648\u06cc\u06cc \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9:<\/strong> \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 KPI \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u06cc\u06a9 \u0647\u062f\u0641 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f. \u0627\u06af\u0631 \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u06a9\u0645\u06a9\u06cc \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u06cc\u06a9 \u00ab\u0645\u062a\u0631\u06cc\u06a9\u00bb \u0627\u0633\u062a\u060c \u0646\u0647 \u06cc\u06a9 KPI.<\/li>\n\n\n\n<li><strong>\u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0628\u0648\u062f\u0646:<\/strong> \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f KPI \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0639\u062f\u062f\u06cc \u0648 \u062f\u0642\u06cc\u0642 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0645\u0641\u0627\u0647\u06cc\u0645 \u0627\u0646\u062a\u0632\u0627\u0639\u06cc \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f KPI \u0628\u0627\u0634\u0646\u062f\u060c \u0645\u06af\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc \u0622\u0646\u200c\u0647\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0642\u0627\u0628\u0644\u200c\u0627\u0642\u062f\u0627\u0645 \u0628\u0648\u062f\u0646:<\/strong> \u06cc\u06a9 KPI \u062e\u0648\u0628 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0634\u0645\u0627 \u0628\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f. \u0627\u06af\u0631 \u0634\u0627\u062e\u0635\u06cc \u06a9\u0627\u0647\u0634 \u06cc\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a\u060c \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0622\u0646 \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u0633\u0627\u062f\u06af\u06cc \u0648 \u0642\u0627\u0628\u0644\u200c\u0641\u0647\u0645 \u0628\u0648\u062f\u0646:<\/strong> KPI \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0645 \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u06af\u06cc\u0631\u060c \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u060c \u0642\u0627\u0628\u0644\u200c\u062f\u0631\u06a9 \u0628\u0627\u0634\u062f. \u0627\u0632 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06a9\u0647 \u0628\u0647 \u062a\u0648\u0636\u06cc\u062d \u0637\u0648\u0644\u0627\u0646\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f\u060c \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0647\u200c\u0645\u0648\u0642\u0639 \u0628\u0648\u062f\u0646:<\/strong> \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 KPI \u0628\u0627\u06cc\u062f \u062f\u0631 \u0628\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u0638\u0645 \u0648 \u0628\u0647\u200c\u0645\u0648\u0642\u0639 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0627\u0634\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u062f\u0631\u0633\u062a\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-6-\u062f\u0644\u06cc\u0644-\u0627\u0647\u0645\u06cc\u062a-\u0634\u0627\u062e\u0635-\u06a9\u0644\u06cc\u062f\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f\">6 \u062f\u0644\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0627\u06cc\u062f \u0628\u067e\u0631\u0633\u06cc\u062f \u0686\u0631\u0627 \u0627\u06cc\u0646 \u0647\u0645\u0647 \u062a\u0623\u06a9\u06cc\u062f \u0631\u0648\u06cc kpi \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f \u0627\u0647\u0645\u06cc\u062a \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u062e\u0644\u0627\u0635\u0647 \u06a9\u0631\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u06cc\u062c\u0627\u062f \u062a\u0645\u0631\u06a9\u0632 \u0648 \u0647\u0645\u0633\u0648\u06cc\u06cc:<\/strong> KPI\u0647\u0627 \u0628\u0647 \u062a\u0645\u0627\u0645 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0631\u0648\u06cc \u0627\u0647\u062f\u0627\u0641 \u06cc\u06a9\u0633\u0627\u0646 \u0648 \u0645\u0634\u062e\u0635\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f \u0648 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u062c\u0647\u062a \u0647\u0645\u200c\u0633\u0648 \u0633\u0627\u0632\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0627\u0647\u0645\u200c\u06a9\u0631\u062f\u0646 \u0634\u0641\u0627\u0641\u06cc\u062a \u062f\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f:<\/strong> \u0628\u0627 \u0648\u062c\u0648\u062f KPI\u0647\u0627\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u06cc\u0645\u200c\u0647\u0627 \u0648 \u0627\u0641\u0631\u0627\u062f \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0634\u0641\u0627\u0641 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0647\u0645\u0647 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0686\u06af\u0648\u0646\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631:<\/strong> KPI\u0647\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0628\u0647\u200c\u062c\u0627\u06cc \u062a\u06a9\u06cc\u0647 \u0628\u0631 \u0634\u0647\u0648\u062f\u060c \u0628\u0631\u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u0639\u06cc\u0646\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0632\u0648\u062f\u0647\u0646\u06af\u0627\u0645 \u0645\u0634\u06a9\u0644\u0627\u062a:<\/strong> \u0628\u0627 \u067e\u0627\u06cc\u0634 \u0645\u062f\u0627\u0648\u0645 KPI\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u06a9\u0644\u0627\u062a \u0648 \u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0631\u0627 \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u0648 \u067e\u06cc\u0634 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0628\u0647 \u0628\u062d\u0631\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f\u060c \u0628\u0631\u0627\u06cc \u062d\u0644 \u0622\u0646\u200c\u0647\u0627 \u0627\u0642\u062f\u0627\u0645 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0648 \u067e\u0627\u0633\u062e\u200c\u06af\u0648\u06cc\u06cc:<\/strong> \u0648\u0642\u062a\u06cc \u0627\u0641\u0631\u0627\u062f \u0628\u062f\u0627\u0646\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f\u0634\u0627\u0646 \u0686\u06af\u0648\u0646\u0647 \u0648 \u0628\u0631 \u0686\u0647 \u0627\u0633\u0627\u0633\u06cc \u0633\u0646\u062c\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0646\u06af\u06cc\u0632\u06c0 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a \u0648 \u062d\u0633 \u067e\u0627\u0633\u062e\u200c\u06af\u0648\u06cc\u06cc \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631:<\/strong> <mark style=\"background-color:#fff8a6\" class=\"has-inline-color\">KPI\u0647\u0627 \u06cc\u06a9 \u0686\u0631\u062e\u06c0 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0634\u0645\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0645\u06cc\u200c\u0633\u0646\u062c\u06cc\u062f\u060c \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0642\u062f\u0627\u0645 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u062f\u0648\u0628\u0627\u0631\u0647 \u0645\u06cc\u200c\u0633\u0646\u062c\u06cc\u062f.<\/mark> \u0627\u06cc\u0646 \u0686\u0631\u062e\u0647 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u0627\u0646\u062c\u0627\u0645\u062f.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0627\u06cc\u062c\u0627\u062f-\u0634\u0627\u062e\u0635-\u06a9\u0644\u06cc\u062f\u06cc-\u0639\u0645\u0644\u06a9\u0631\u062f-\u0628\u0631\u0627\u0633\u0627\u0633-\u0645\u062f\u0644-smart\">\u0627\u06cc\u062c\u0627\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0645\u062f\u0644 SMART<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0648 \u0634\u0646\u0627\u062e\u062a\u0647\u200c\u0634\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0686\u0627\u0631\u0686\u0648\u0628\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0627\u0647\u062f\u0627\u0641 \u0648 KPI\u0647\u0627\u060c \u0645\u062f\u0644 SMART \u0627\u0633\u062a. \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 KPI\u0647\u0627\u06cc \u0634\u0645\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u067e\u06cc\u0631\u0648\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0634\u062f\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0646\u0638\u0648\u0631 \u0628\u0647 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific (\u0645\u0634\u062e\u0635):<\/strong> KPI \u0628\u0627\u06cc\u062f \u06a9\u0627\u0645\u0644\u0627\u064b \u0648\u0627\u0636\u062d \u0648 \u0645\u0634\u062e\u0635 \u0628\u0627\u0634\u062f. \u0646\u0628\u0627\u06cc\u062f \u0647\u06cc\u0686 \u0627\u0628\u0647\u0627\u0645\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u06cc\u0646\u06a9\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<ul><li><strong>\u0645\u062b\u0627\u0644 \u0628\u062f:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062e\u0648\u0628:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u200c\u0648\u062c\u0648.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Measurable (\u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc):<\/strong> \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f KPI \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u06a9\u0645\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<ul><li><strong>\u0645\u062b\u0627\u0644 \u0628\u062f:<\/strong> \u0628\u0647\u0628\u0648\u062f \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062e\u0648\u0628:<\/strong> \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0650 \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u06f8\u06f5\u066a.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Achievable (\u062f\u0633\u062a\u200c\u06cc\u0627\u0641\u062a\u0646\u06cc):<\/strong> \u0647\u062f\u0641 \u062a\u0639\u06cc\u06cc\u0646\u200c\u0634\u062f\u0647 \u0628\u0631\u0627\u06cc KPI \u0628\u0627\u06cc\u062f \u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646\u0627\u0646\u0647 \u0648 \u0642\u0627\u0628\u0644\u200c\u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0627\u0634\u062f. \u0627\u0647\u062f\u0627\u0641 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0622\u0631\u0645\u0627\u0646\u200c\u06af\u0631\u0627\u06cc\u0627\u0646\u0647 \u0628\u0627\u0639\u062b \u062f\u0644\u200c\u0633\u0631\u062f\u06cc \u062a\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<ul><li><strong>\u0645\u062b\u0627\u0644 \u0628\u062f:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u06f1\u06f0\u06f0\u06f0\u066a \u0641\u0631\u0648\u0634 \u062f\u0631 \u06cc\u06a9 \u0645\u0627\u0647.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062e\u0648\u0628: <\/strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f2\u06f0\u066a \u0641\u0631\u0648\u0634 \u062f\u0631 \u0641\u0635\u0644 \u0622\u06cc\u0646\u062f\u0647.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Relevant (\u0645\u0631\u062a\u0628\u0637):<\/strong> KPI \u0628\u0627\u06cc\u062f \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0644\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f.<ul><li><strong>\u0645\u062b\u0627\u0644 \u0628\u062f:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f \u0644\u0627\u06cc\u06a9\u200c\u0647\u0627\u06cc \u067e\u0633\u062a \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc B2B.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062e\u0648\u0628: <\/strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u062f\u0645\u0648 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc B2B.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Time-bound (\u0632\u0645\u0627\u0646\u200c\u0628\u0646\u062f\u06cc\u200c\u0634\u062f\u0647):<\/strong> \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0628\u0627\u0632\u06c0 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u062f\u0641 KPI \u062a\u0639\u06cc\u06cc\u0646 \u0634\u0648\u062f.<ul><li><strong>\u0645\u062b\u0627\u0644 \u0628\u062f:<\/strong> \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062e\u0648\u0628:<\/strong> \u06a9\u0627\u0647\u0634 \u06f1\u06f0\u066a \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u062a\u0627 \u067e\u0627\u06cc\u0627\u0646 \u0633\u0647\u200c\u0645\u0627\u0647\u0647 \u0633\u0648\u0645 \u0633\u0627\u0644.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u062a\u0641\u0627\u0648\u062a-kpi-\u0648-metric-\u062f\u0631-\u0686\u06cc\u0633\u062a\">\u062a\u0641\u0627\u0648\u062a KPI \u0648 Metric \u062f\u0631 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u062f\u0648 \u0645\u0641\u0647\u0648\u0645 KPI \u0648 Metric (\u0645\u062a\u0631\u06cc\u06a9) \u0631\u0627 \u0628\u0647\u200c\u062c\u0627\u06cc \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0628\u0631\u0646\u062f\u060c \u062f\u0631\u062d\u0627\u0644\u06cc\u200c\u06a9\u0647 \u0627\u06cc\u0646 \u062f\u0648 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc\u200c\u0627\u06cc \u0628\u0627 \u0647\u0645 \u062f\u0627\u0631\u0646\u062f \u0648 \u062f\u0631\u06a9 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u0628\u0631\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0633\u0631\u062f\u0631\u06af\u0645\u06cc \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a\u060c \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062a\u0631\u06cc\u06a9 (Metric):<\/strong> <mark style=\"background-color:#fff8a6\" class=\"has-inline-color\">\u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9\u060c \u0647\u0631 \u0646\u0648\u0639 \u062f\u0627\u062f\u0647 \u0642\u0627\u0628\u0644\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a. \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. <\/mark>\u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0633\u0627\u06cc\u062a\u060c \u062a\u0639\u062f\u0627\u062f \u0644\u0627\u06cc\u06a9\u200c\u0647\u0627\u060c \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0647\u0645\u06af\u06cc \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0633\u062a\u0646\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0635\u062f\u0647\u0627 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f: <\/strong>\u06cc\u06a9 KPI \u0646\u0648\u0639 \u062e\u0627\u0635\u06cc \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u06af\u0631\u0647 \u062e\u0648\u0631\u062f\u0647 \u0627\u0633\u062a. \u0647\u0645\u06c0 KPI\u0647\u0627 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u0647\u0645\u0647 \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627 KPI \u0646\u06cc\u0633\u062a\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c KPI\u0647\u0627 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 Performance \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062d\u06cc\u0627\u062a\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u00ab\u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u00bb \u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u00ab\u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u00bb \u0628\u0627\u0634\u062f\u060c \u0622\u0646\u06af\u0627\u0647 \u00ab\u0631\u0634\u062f \u0645\u0627\u0647\u0627\u0646\u0647 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u00bb \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06cc\u06a9 KPI \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0645\u062b\u0627\u0644-\u0647\u0627\u06cc\u06cc-\u0627\u0632-kpi\u0647\u0627\u06cc-\u062d\u0648\u0632\u0647-\u0647\u0627\u06cc-\u0645\u062e\u062a\u0644\u0641\">\u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 KPI\u0647\u0627\u06cc \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u060c \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0631 \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpi\u0647\u0627\u06cc-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-marketing-kpis\">KPI\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (Marketing KPIs)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0647\u0632\u06cc\u0646\u06c0 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u06a9\u0644 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (CLV):<\/strong> \u06a9\u0644 \u0633\u0648\u062f\u06cc \u06a9\u0647 \u0627\u0646\u062a\u0638\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f \u0627\u0632 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0637\u0648\u0644 \u062f\u0648\u0631\u06c0 \u0627\u0631\u062a\u0628\u0627\u0637\u0634 \u0628\u0627 \u0634\u0631\u06a9\u062a \u0628\u0647 \u062f\u0633\u062a \u0622\u06cc\u062f.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-conversion-rate\/\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a>:<\/strong> \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0642\u062f\u0627\u0645 \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f (\u0645\u062b\u0644\u0627\u064b \u062e\u0631\u06cc\u062f\u060c \u062b\u0628\u062a\u200c\u0646\u0627\u0645).<\/li>\n\n\n\n<li><strong>\u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u06c0 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0633\u0648\u062f\u06cc \u06a9\u0647 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062d\u0627\u0635\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u062f\u0627\u062f \u0633\u0631\u0646\u062e\u200c\u0647\u0627\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (MQLs):<\/strong> \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062a\u0648\u0633\u0637 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634\u060c \u0645\u0646\u0627\u0633\u0628 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpi\u0647\u0627\u06cc-\u0641\u0631\u0648\u0634-sales-kpis\">KPI\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 (Sales KPIs)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0631\u0634\u062f \u0641\u0631\u0648\u0634 \u0645\u0627\u0647\u0627\u0646\u0647:<\/strong> \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0646\u0633\u0628\u062a \u0628\u0647 \u0645\u0627\u0647 \u0642\u0628\u0644.<\/li>\n\n\n\n<li><strong>\u0645\u062a\u0648\u0633\u0637 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0639\u0627\u0645\u0644\u0647:<\/strong> \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631\u0622\u0645\u062f \u062d\u0627\u0635\u0644 \u0627\u0632 \u0647\u0631 \u0645\u0639\u0627\u0645\u0644\u06c0 \u0645\u0648\u0641\u0642.<\/li>\n\n\n\n<li><strong>\u0646\u0631\u062e \u0645\u0648\u0641\u0642\u06cc\u062a \u0641\u0631\u0648\u0634:<\/strong> \u062f\u0631\u0635\u062f \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0639\u0627\u0645\u0644\u0647 \u0645\u0648\u0641\u0642 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0637\u0648\u0644 \u0686\u0631\u062e\u06c0 \u0641\u0631\u0648\u0634:<\/strong> \u0645\u062a\u0648\u0633\u0637 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0637\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0634\u062f \u062a\u0627 \u06cc\u06a9 \u0633\u0631\u0646\u062e \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u062f\u0631\u0622\u0645\u062f \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0641\u0631\u0648\u0634\u0646\u062f\u0647:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u06a9\u0647 \u0647\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0641\u0631\u0648\u0634 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpi\u0647\u0627\u06cc-\u0645\u0627\u0644\u06cc-financial-kpis\">KPI\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc (Financial KPIs)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062d\u0627\u0634\u06cc\u06c0 \u0633\u0648\u062f \u062e\u0627\u0644\u0635:<\/strong> \u0633\u0648\u062f \u062e\u0627\u0644\u0635 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f.<\/li>\n\n\n\n<li><strong>\u062c\u0631\u06cc\u0627\u0646 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0648\u062c\u0647 \u0646\u0642\u062f\u06cc\u200c\u0627\u06cc \u06a9\u0647 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u0633\u0631\u0645\u0627\u06cc\u06c0 \u062f\u0631 \u06af\u0631\u062f\u0634:<\/strong> \u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u062c\u0627\u0631\u06cc \u0645\u0646\u0647\u0627\u06cc \u0628\u062f\u0647\u06cc\u200c\u0647\u0627\u06cc \u062c\u0627\u0631\u06cc.<\/li>\n\n\n\n<li><strong>\u0646\u0633\u0628\u062a \u0628\u062f\u0647\u06cc \u0628\u0647 \u062d\u0642\u0648\u0642 \u0635\u0627\u062d\u0628\u0627\u0646 \u0633\u0647\u0627\u0645:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0628\u062f\u0647\u06cc \u0634\u0631\u06a9\u062a \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0633\u0631\u0645\u0627\u06cc\u06c0 \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpi\u0647\u0627\u06cc-\u0645\u0646\u0627\u0628\u0639-\u0627\u0646\u0633\u0627\u0646\u06cc-hr-kpis\">KPI\u0647\u0627\u06cc \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc (HR KPIs)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0631\u062e \u062e\u0631\u0648\u062c \u0627\u0632 \u062e\u062f\u0645\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646:<\/strong> \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u06c0 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635\u060c \u0634\u0631\u06a9\u062a \u0631\u0627 \u062a\u0631\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0627\u062e\u0635 \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646: <\/strong>\u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0627\u0632 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631 \u0648 \u0634\u0631\u06a9\u062a.<\/li>\n\n\n\n<li><strong>\u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/strong> \u0645\u062a\u0648\u0633\u0637 \u0632\u0645\u0627\u0646 \u0627\u0632 \u0644\u062d\u0638\u06c0 \u0627\u0639\u0644\u0627\u0645 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06cc\u06a9 \u0645\u0648\u0642\u0639\u06cc\u062a \u0634\u063a\u0644\u06cc \u062a\u0627 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u0631\u062f \u0645\u0648\u0631\u062f\u0646\u0638\u0631.<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/strong> \u06a9\u0644 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u200c\u0634\u062f\u0647.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0633\u062e\u0646-\u067e\u0627\u06cc\u0627\u0646\u06cc\">\u0633\u062e\u0646 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0632 \u062f\u0646\u06cc\u0627\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u06cc\u062f\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0639\u06cc\u0646\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u0639\u0631\u06cc\u0641 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627 KPI\u060c \u06cc\u06a9 \u067e\u0631\u0648\u0698\u06c0 \u06cc\u06a9\u200c\u0628\u0627\u0631\u0647 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u0686\u0631\u062e\u06c0 \u0645\u0633\u062a\u0645\u0631 \u0627\u0633\u062a. KPI\u0647\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0646\u0638\u0645 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0634\u0648\u0646\u062f \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0646\u06cc\u0627\u0632\u060c \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631\u060c \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0634\u0648\u0646\u062f. \u0628\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0648 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062f\u0631\u0633\u062a kpi\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u0633\u0645\u062a \u0645\u0648\u0641\u0642\u06cc\u062a \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-\u0645\u0646\u0627\u0628\u0639\">\u0645\u0646\u0627\u0628\u0639<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.klipfolio.com\/resources\/articles\/what-is-a-key-performance-indicator\">Klipfolio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.adobe.com\/blog\/basics\/kpi\">Business Adobe<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/improvado.io\/blog\/marketing-kpis\">Improvado<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u0633\u0627\u0633 \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631 \u062c\u0627\u06cc\u06cc \u062f\u0631 \u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0646\u062f\u0627\u0631\u062f. \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u0631\u0647\u0628\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u062a\u06cc\u0645\u200c\u0647\u0627 \u0648 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f\u060c \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u06cc\u0627\u0632\u0645\u0646\u062f\u0646\u062f. \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u0627 KPI (\u0645\u062e\u0641\u0641 Key Performance Indicator) \u0627\u0647\u0645\u06cc\u062a \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 KPI \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0631\u0634\u062f [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-16644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0686\u06cc\u0633\u062a\u061f [\u0627\u0632 \u062a\u0639\u0631\u06cc\u0641 \u062a\u0627 \u0646\u062d\u0648\u06c0 \u0645\u062d\u0627\u0633\u0628\u0647] - \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0632\u0628\u0644\u0627\u06cc\u0646 Zebline Marketing Automation<\/title>\n<meta name=\"description\" content=\"\u0622\u06cc\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u061f \u0628\u0627 \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0648 \u0646\u062d\u0648G \u062a\u0639\u0631\u06cc\u0641 \u0622\u0646 \u0627\u0632 \u0635\u0641\u0631 \u062a\u0627 \u0635\u062f \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u062f.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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\u0648 \u0646\u062d\u0648G \u062a\u0639\u0631\u06cc\u0641 \u0622\u0646 \u0627\u0632 \u0635\u0641\u0631 \u062a\u0627 \u0635\u062f \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u062f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leilataheri.ir\/zebline\/what-is-kpi\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0632\u0628\u0644\u0627\u06cc\u0646 Zebline Marketing Automation\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T09:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/what-is-kpi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nima\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637\" \/>\n\t<meta name=\"twitter:data1\" content=\"nima\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u062e\u0645\u06cc\u0646\u06cc \u0645\u0637\u0627\u0644\u0639\u0647\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leilataheri.ir\/zebline\/what-is-kpi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leilataheri.ir\/zebline\/what-is-kpi\/\"},\"author\":{\"name\":\"nima\",\"@id\":\"https:\/\/leilataheri.ir\/zebline\/#\/schema\/person\/22bc16929c22d99ac29e3745d2d631d3\"},\"headline\":\"\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0686\u06cc\u0633\u062a\u061f [\u0627\u0632 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