{"id":16623,"date":"2025-07-27T12:42:31","date_gmt":"2025-07-27T09:12:31","guid":{"rendered":"https:\/\/zebline.com\/?p=16623"},"modified":"2025-07-27T12:42:31","modified_gmt":"2025-07-27T09:12:31","slug":"what-is-conversion-rate","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-conversion-rate\/","title":{"rendered":"\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate) \u0686\u06cc\u0633\u062a\u061f [\u0627\u0632 \u0686\u06cc\u0633\u062a\u06cc \u062a\u0627 \u0628\u0631\u0631\u0633\u06cc \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0622\u06cc\u0627 \u062a\u0627 \u0628\u0647 \u062d\u0627\u0644 \u0641\u06a9\u0631 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0628\u0631\u062e\u06cc \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0628\u0627 \u0648\u062c\u0648\u062f \u062a\u0631\u0627\u0641\u06cc\u06a9 \u06a9\u0645\u062a\u0631\u060c \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f \u06cc\u0627 \u0686\u0631\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0647\u0632\u0627\u0631\u0627\u0646 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0627\u0645\u0627 \u0628\u0647\u200c\u0646\u062f\u0631\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648\u0627\u0642\u0639\u06cc \u062e\u062a\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0631\u0627\u0632 \u0627\u06cc\u0646 \u0645\u0639\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0622\u0646 \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f: \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u062d\u0648\u0632\u06c0 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <strong>\u0628\u0627\u0632\u062f\u06cc\u062f<\/strong>\u060c <strong>\u0644\u0627\u06cc\u06a9 <\/strong>\u0648 <strong>\u06a9\u0644\u06cc\u06a9<\/strong>\u060c \u062a\u0646\u0647\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0622\u0646\u0686\u0647 \u0627\u062a\u0641\u0627\u0642 \u0627\u0641\u062a\u0627\u062f\u0647 \u0627\u0633\u062a\u060c \u0628\u0647 \u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u0645\u0627 \u0634\u0627\u062e\u0635 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0648\u0627\u0642\u0639\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0642\u0645 \u0645\u06cc\u200c\u062e\u0648\u0631\u062f\u060c \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u060c \u067e\u0644 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc\u200c\u0627\u06cc \u0645\u06cc\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062f\u0631\u0622\u0645\u062f \u062e\u0627\u0644\u0635 \u0634\u0645\u0627\u0633\u062a. \u062f\u0631\u06a9 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0631\u0627\u06cc \u0628\u0642\u0627 \u0648 \u0631\u0634\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0645\u0631\u0648\u0632 \u06cc\u06a9 \u0627\u0644\u0632\u0627\u0645 \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0632 \u0628\u0644\u0627\u06af <a href=\"https:\/\/leilataheri.ir\/zebline\/\"><strong>\u0632\u0628\u0644\u0627\u06cc\u0646<\/strong><\/a>\u060c \u0633\u0641\u0631\u06cc \u0628\u0647 \u062f\u0646\u06cc\u0627\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u0634\u062a. \u0627\u0632 \u0634\u0645\u0627 \u062f\u0639\u0648\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0647\u0645\u0631\u0627\u0647 \u0645\u0627 \u0628\u0627\u0634\u06cc\u062f \u0648 \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u06cc\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0646\u062c\u06a9\u0627\u0648 \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0642\u062f\u0631\u062a \u0631\u0634\u062f \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644-\u06cc\u0627-conversion-rate-\u0686\u06cc\u0633\u062a\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06cc\u0627 Conversion Rate \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c <mark style=\"background-color:#fff7b5\" class=\"has-inline-color\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0633\u0627\u06cc\u062a\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u06cc\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u00ab\u0627\u0642\u062f\u0627\u0645 \u0645\u0637\u0644\u0648\u0628\u00bb \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/mark> \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645 \u0645\u0637\u0644\u0648\u0628 \u06a9\u0647 \u0645\u0627 \u0622\u0646 \u0631\u0627 <strong>\u00ab\u062a\u0628\u062f\u06cc\u0644\u00bb<\/strong> \u0645\u06cc\u200c\u0646\u0627\u0645\u06cc\u0645\u060c \u062a\u0648\u0633\u0637 \u0634\u0645\u0627 \u0648 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 \u062a\u0635\u0648\u0631 \u0631\u0627\u06cc\u062c\u060c \u062a\u0628\u062f\u06cc\u0644 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062e\u0631\u06cc\u062f \u0646\u06cc\u0633\u062a. \u0647\u0631 \u0627\u0642\u062f\u0627\u0645\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0631 <a href=\"https:\/\/leilataheri.ir\/zebline\/cusotmer-journey-map\/\"><strong>\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/a> \u06cc\u06a9 \u0642\u062f\u0645 \u0628\u0647 \u062c\u0644\u0648 \u0628\u0628\u0631\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u062a\u0628\u062f\u06cc\u0644 \u0645\u062d\u0633\u0648\u0628 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u0647 \u062f\u0648 \u062f\u0633\u062a\u0647 \u0627\u0635\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0628\u062f\u06cc\u0644 \u06a9\u0644\u0627\u0646 (Macro Conversion):<\/strong> \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u0648 \u0646\u0647\u0627\u06cc\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0647\u0633\u062a\u0646\u062f.\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644\u060c \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u062f\u0631 \u06cc\u06a9 \u0633\u0631\u0648\u06cc\u0633 \u067e\u0648\u0644\u06cc \u06cc\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0645\u0648.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u062a\u0628\u062f\u06cc\u0644 \u062e\u0631\u062f (Micro Conversion):<\/strong> \u0634\u0627\u0645\u0644 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u06a9\u0648\u0686\u06a9\u200c\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u06c0 \u0639\u0644\u0627\u0642\u0647 \u0648 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0647\u0633\u062a\u0646\u062f \u0648 \u0627\u0648 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0646\u0647\u0627\u06cc\u06cc \u0622\u0645\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u062f\u0631 \u062e\u0628\u0631\u0646\u0627\u0645\u0647\u060c \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc\u060c \u0627\u0641\u0632\u0648\u062f\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u06cc\u0627 \u062f\u0646\u0628\u0627\u0644\u200c\u06a9\u0631\u062f\u0646 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0647\u06af\u06cc\u0631\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0647\u0631 \u062f\u0648 \u0646\u0648\u0639 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0641\u0642\u060c <strong>\u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a<\/strong>. \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627\u06cc \u062e\u0631\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u06cc\u06a9-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644-\u062e\u0648\u0628-\u0628\u0627\u06cc\u062f-\u0686\u0647-\u0648\u06cc\u0698\u06af\u06cc-\u0647\u0627\u06cc\u06cc-\u062f\u0627\u0634\u062a\u0647-\u0628\u0627\u0634\u062f\">\u06cc\u06a9 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0628 \u0628\u0627\u06cc\u062f \u0686\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0631\u062a\u06a9\u0631\u0627\u0631\u062a\u0631\u06cc\u0646 \u067e\u0631\u0633\u0634\u200c\u0647\u0627 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0633\u062a. \u067e\u0627\u0633\u062e \u06a9\u0648\u062a\u0627\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644 \u0627\u06cc\u0646 \u0627\u0633\u062a: \u0647\u06cc\u0686 \u0639\u062f\u062f \u062c\u0627\u062f\u0648\u06cc\u06cc \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc <strong>\u00ab\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0628\u00bb<\/strong> \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f. <mark style=\"background-color:#fff7b5\" class=\"has-inline-color\">\u06cc\u06a9 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0628\u060c \u06a9\u0627\u0645\u0644\u0627\u064b \u0628\u0647 \u0632\u0645\u06cc\u0646\u0647 (Context) \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f.<\/mark> \u0645\u0642\u0627\u06cc\u0633\u06c0 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0644\u0628\u0627\u0633 \u0628\u0627 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc B2B\u060c \u0645\u0627\u0646\u0646\u062f \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u06cc\u0628 \u0628\u0627 \u067e\u0631\u062a\u0642\u0627\u0644 \u0627\u0633\u062a. \u0639\u0648\u0627\u0645\u0644\u06cc \u06a9\u0647 \u0628\u0631 \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0635\u0646\u0639\u062a:<\/strong> \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0633\u06cc\u0627\u0631 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0646\u0648\u0639 \u0645\u062d\u0635\u0648\u0644:<\/strong> \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06af\u0631\u0627\u0646\u200c\u0642\u06cc\u0645\u062a \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647\u060c \u0686\u0631\u062e\u06c0 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc\u200c\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0622\u0646\u200c\u0647\u0627 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0645\u0646\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9:<\/strong> \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0631\u0648\u062f\u06cc \u0627\u0632 \u06cc\u06a9 \u062c\u0633\u062a\u200c\u0648\u062c\u0648\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u06af\u0648\u06af\u0644\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0628\u0646\u0631\u06cc \u0639\u0645\u0648\u0645\u06cc \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u062f\u0633\u062a\u06af\u0627\u0647:<\/strong> \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u062f\u0633\u06a9\u062a\u0627\u067e \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0627\u0633\u062a\u060c \u0647\u0631\u0686\u0646\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0645\u06cc\u200c\u0622\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0648 \u062a\u0639\u0647\u062f:<\/strong> \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u0631\u0627\u06cc\u06af\u0627\u0646 \u062f\u0631 \u06cc\u06a9 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0627\u0632 \u062e\u0631\u06cc\u062f \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06f1\u06f0\u06f0 \u062f\u0644\u0627\u0631\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0627\u06cc\u0646\u200c\u062d\u0627\u0644\u060c \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646\u200c\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0646\u0642\u0637\u06c0 \u0634\u0631\u0648\u0639 \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f. \u062c\u062f\u0648\u0644 \u0632\u06cc\u0631 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062c\u0633\u062a\u200c\u0648\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062d\u062f\u0648\u062f\u06cc \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f:<\/p>\n\n\n<p>[table id=3 \/]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0646\u06a9\u062a\u06c0 \u06a9\u0644\u06cc\u062f\u06cc: <\/strong>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a\u060c \u0645\u0642\u0627\u06cc\u0633\u06c0 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0639\u0644\u06cc \u0628\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0630\u0634\u062a\u0647 \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0633\u062a. \u06cc\u06a9 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0628\u060c \u0646\u0631\u062e\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0645\u0627\u0647 \u0642\u0628\u0644 \u0628\u0647\u062a\u0631 \u0628\u0627\u0634\u062f. \u0631\u0642\u0627\u0628\u062a \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0628\u0627 \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0633\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644-\u0648-\u0628\u0627\u0632\u06af\u0634\u062a-\u0633\u0631\u0645\u0627\u06cc\u0647\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0645\u0633\u062a\u0642\u06cc\u0645 \u0648 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0634\u0645\u0627\u0633\u062a\u060c \u0632\u06cc\u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u0632 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0628\u0648\u062f\u062c\u06c0 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u062c\u0648\u062f \u062e\u0648\u062f\u060c \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0634\u0645\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u06f1\u06f0\u06f0\u06f0 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u06f1\u06f0\u06f0\u06f0\u06f0 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u062c\u0630\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0633\u0646\u0627\u0631\u06cc\u0648 \u06f1:<\/strong> \u0627\u06af\u0631 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0634\u0645\u0627 \u06f1\u066a \u0628\u0627\u0634\u062f\u060c \u06f1\u06f0\u06f0 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u062f \u0648 <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-cac\/\"><strong>\u0647\u0632\u06cc\u0646\u06c0 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/a> (CAC) \u06f1\u06f0 \u062f\u0644\u0627\u0631 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0633\u0646\u0627\u0631\u06cc\u0648 \u06f2:<\/strong> \u062d\u0627\u0644\u0627 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0628\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0622\u0646 \u0631\u0627 \u0628\u0647 \u06f2\u066a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f. \u0628\u0627 \u0647\u0645\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0647\u0645\u0627\u0646 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647\u060c \u06f2\u06f0\u06f0 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u062f \u0648 \u0647\u0632\u06cc\u0646\u06c0 \u062c\u0630\u0628 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u06f5 \u062f\u0644\u0627\u0631 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0633\u0646\u0627\u0631\u06cc\u0648\u06cc \u062f\u0648\u0645\u060c \u0634\u0645\u0627 \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0648 \u0628\u0631\u0627\u0628\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u0647\u0632\u06cc\u0646\u06c0 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0646\u0635\u0641 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u062d\u062a\u06cc \u06cc\u06a9 \u062f\u0644\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0639\u0645\u0644 \u0642\u062f\u0631\u062a \u0648\u0627\u0642\u0639\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 conversion rate \u0627\u0633\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0686\u06af\u0648\u0646\u0647-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644-\u0631\u0627-\u0645\u062d\u0627\u0633\u0628\u0647-\u06a9\u0646\u06cc\u0645\">\u0686\u06af\u0648\u0646\u0647 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062d\u0627\u0633\u0628\u06c0 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0627\u0633\u062a. \u06a9\u0627\u0641\u06cc\u0633\u062a \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0631\u062f\u0647 \u0648 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u062f\u0631 \u06f1\u06f0\u06f0 \u0636\u0631\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u06c0 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"106\" src=\"https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/6666.jpg\" alt=\"\u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u06c0 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\n\" class=\"wp-image-16627\" srcset=\"https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/6666.jpg 549w, https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/6666-300x58.jpg 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u06cc:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u0635\u0641\u062d\u06c0 \u0641\u0631\u0648\u062f \u062f\u0631 \u06cc\u06a9 \u0645\u0627\u0647 \u06f5\u06f0\u06f0\u06f0 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06c0 \u06cc\u06a9\u062a\u0627 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0647\u0645\u06cc\u0646 \u0645\u062f\u062a\u060c \u06f2\u06f0\u06f0 \u0646\u0641\u0631 \u0641\u0631\u0645 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0627 \u067e\u0631 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"85\" src=\"https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/5555.jpg\" alt=\"\u0645\u062b\u0627\u0644\u06cc \u0627\u0632 \u0645\u062d\u0627\u0633\u0628\u06c0 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\" class=\"wp-image-16628\" srcset=\"https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/5555.jpg 385w, https:\/\/leilataheri.ir\/zebline\/wp-content\/uploads\/2025\/07\/5555-300x66.jpg 300w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0646\u06a9\u062a\u06c0 \u0645\u0647\u0645:<\/strong> <mark style=\"background-color:#fff7b5\" class=\"has-inline-color\">\u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0627\u0632 \u00ab\u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06cc\u06a9\u062a\u0627\u00bb (Unique Visitors) \u0628\u0647 \u062c\u0627\u06cc \u00ab\u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u00bb (Total Visits) \u062f\u0631 \u0645\u062e\u0631\u062c \u06a9\u0633\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/mark> \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062a\u0635\u0648\u06cc\u0631 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0632\u06cc\u0631\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631 \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u0634\u062e\u0635 \u0631\u0627 \u062d\u0630\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0631\u0648\u0634-\u0647\u0627\u06cc-\u0628\u0647\u0628\u0648\u062f-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644\">\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062f\u0627\u0648\u0645 \u0648 \u0639\u0644\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0622\u0646 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate Optimization &#8211; CRO) \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f. CRO \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u062a\u0631\u0641\u0646\u062f\u0647\u0627 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0633\u06cc\u0633\u062a\u0645\u0627\u062a\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u062d\u0630\u0641 \u0645\u0648\u0627\u0646\u0639 \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0622\u0646\u200c\u0647\u0627\u0633\u062a. \u0646\u06cc\u0644 \u067e\u062a\u0644 (Neil Patel) \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0622\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0641\u0642\u0637 \u062f\u0631 \u0645\u0648\u0631\u062f \u06cc\u0627\u0641\u062a\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0642\u0628\u0644 \u062f\u0627\u0631\u06cc\u062f.\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0624\u062b\u0631\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u0633\u062a A\/B:<\/strong> \u062f\u0648 \u0646\u0633\u062e\u06c0 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0632 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u06cc\u0627 \u06cc\u06a9 \u0639\u0646\u0635\u0631 (\u0645\u0627\u0646\u0646\u062f \u062a\u06cc\u062a\u0631 \u06cc\u0627 \u062f\u06a9\u0645\u0647) \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645\u200c\u06cc\u06a9 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u06c0 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX):<\/strong> \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc \u0645\u0646\u0637\u0642\u06cc\u060c \u0646\u0627\u0648\u0628\u0631\u06cc \u0622\u0633\u0627\u0646 \u0648 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f\u06cc \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644:<\/strong> \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062d\u062c\u0645 \u0628\u0627\u0644\u0627\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u062f\u0627\u0634\u062a\u0646 \u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0648\u0627\u06a9\u0646\u0634\u200c\u06af\u0631\u0627 (Responsive) \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0647\u200c\u062e\u0648\u0628\u06cc \u06a9\u0627\u0631 \u06a9\u0646\u062f\u060c \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a: <\/strong><mark style=\"background-color:#fff7b5\" class=\"has-inline-color\">\u0647\u0631 \u06cc\u06a9 \u062b\u0627\u0646\u06cc\u0647 \u062a\u0623\u062e\u06cc\u0631 \u062f\u0631 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0633\u0627\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u062a\u0627 \u06f7\u066a \u06a9\u0627\u0647\u0634 \u062f\u0647\u062f.<\/mark> \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0632 \u0647\u0627\u0633\u062a\u06cc\u0646\u06af \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u06a9\u067e\u06cc\u200c\u0631\u0627\u06cc\u062a\u06cc\u0646\u06af \u0645\u062a\u0642\u0627\u0639\u062f\u06a9\u0646\u0646\u062f\u0647:<\/strong> \u0628\u0631 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f\u060c \u0646\u0647 \u0641\u0642\u0637 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0622\u0646. \u0628\u0627 \u0632\u0628\u0627\u0646 \u0645\u062e\u0627\u0637\u0628 \u062e\u0648\u062f \u0633\u062e\u0646 \u0628\u06af\u0648\u06cc\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0637\u0631\u0627\u062d\u06cc \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 (CTA) \u0642\u062f\u0631\u062a\u0645\u0646\u062f:<\/strong> \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u06cc CTA \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0648\u0627\u0636\u062d\u060c \u0628\u0631\u062c\u0633\u062a\u0647 \u0648 \u0628\u0627 \u0645\u062a\u0646\u06cc \u06a9\u0646\u0634\u200c\u0645\u062d\u0648\u0631 \u0628\u0627\u0634\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u06cc\u062c\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f:<\/strong> \u0627\u0632 \u0646\u0645\u0627\u062f\u0647\u0627\u06cc \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0627\u0646\u0646\u062f \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u06af\u0648\u0627\u0647\u06cc\u200c\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0627\u0645\u0646\u06cc\u062a\u06cc (SSL) \u0648 \u0644\u0648\u06af\u0648\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0647\u0645\u06a9\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0633\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0631\u0645\u200c\u0647\u0627 \u0648 \u0641\u0631\u0627\u06cc\u0646\u062f \u067e\u0631\u062f\u0627\u062e\u062a: <\/strong>\u0647\u0631 \u0641\u06cc\u0644\u062f \u0627\u0636\u0627\u0641\u06cc \u062f\u0631 \u0641\u0631\u0645\u200c\u0647\u0627\u060c \u06cc\u06a9 \u0645\u0627\u0646\u0639 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0627\u0633\u062a. \u067e\u0633 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0631\u0627 \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0633\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-3-\u0639\u0646\u0635\u0631-\u0645\u0647\u0645-\u0628\u0647\u06cc\u0646\u0647-\u0633\u0627\u0632\u06cc-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644\">3 \u0639\u0646\u0635\u0631 \u0645\u0647\u0645 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u06cc\u0645 \u062a\u0645\u0627\u0645 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc CRO \u0631\u0627 \u062f\u0631 3 \u0639\u0646\u0635\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0644\u0627\u0635\u0647 \u06a9\u0646\u06cc\u0645\u060c \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0645\u06cc\u200c\u0631\u0633\u06cc\u0645:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u062c\u0631\u0628\u06c0 \u06a9\u0627\u0631\u0628\u0631\u06cc:<\/strong> \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u062c\u0631\u0628\u06c0 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0646\u06cc\u0627\u062f \u0648 \u0627\u0633\u0627\u0633 \u06a9\u0627\u0631 \u0634\u0645\u0627\u0633\u062a. \u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u06af\u06cc\u062c\u200c\u06a9\u0646\u0646\u062f\u0647\u060c \u06a9\u0646\u062f \u06cc\u0627 \u0628\u0627 \u0637\u0631\u0627\u062d\u06cc \u0636\u0639\u06cc\u0641\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0641\u0631\u0627\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f. \u0646\u0627\u0648\u0628\u0631\u06cc \u0628\u0627\u06cc\u062f \u0634\u0647\u0648\u062f\u06cc \u0628\u0627\u0634\u062f\u060c \u0633\u0644\u0633\u0644\u0647\u200c\u0645\u0631\u0627\u062a\u0628 \u0628\u0635\u0631\u06cc \u0628\u0627\u06cc\u062f \u0648\u0627\u0636\u062d \u0628\u0627\u0634\u062f \u0648 \u0647\u0645\u0647\u200c\u0686\u06cc\u0632 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0622\u0633\u0627\u0646 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (Value Proposition): <\/strong>\u067e\u06cc\u0627\u0645 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0686\u0646\u062f \u062b\u0627\u0646\u06cc\u06c0 \u0627\u0648\u0644 \u0628\u0647\u200c\u0631\u0648\u0634\u0646\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u060c \u0628\u0631\u0627\u06cc \u0686\u0647 \u06a9\u0633\u06cc \u0627\u0633\u062a \u0648 \u0686\u0631\u0627 \u0627\u0632 \u0631\u0642\u0628\u0627 \u0628\u0647\u062a\u0631 \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0628\u0627\u06cc\u062f \u062f\u0631 \u062a\u06cc\u062a\u0631\u0647\u0627\u060c \u0632\u06cc\u0631\u062a\u06cc\u062a\u0631\u0647\u0627 \u0648 \u0645\u062a\u0646 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0645\u0646\u0639\u06a9\u0633 \u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645:<\/strong> \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u0645\u0627\u0634\u06c0 \u062a\u0628\u062f\u06cc\u0644 \u0627\u0633\u062a \u0648 \u0628\u0627\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u0645\u0631\u062d\u0644\u06c0 \u0628\u0639\u062f \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u062f. \u0637\u0631\u0627\u062d\u06cc \u0628\u0635\u0631\u06cc (\u0631\u0646\u06af\u060c \u0627\u0646\u062f\u0627\u0632\u0647\u060c \u06a9\u0646\u062a\u0631\u0627\u0633\u062a) \u0648 \u0645\u062a\u0646 (\u06a9\u0648\u062a\u0627\u0647\u060c \u06a9\u0646\u0634\u200c\u0645\u062d\u0648\u0631\u060c \u0627\u0648\u0644 \u0634\u062e\u0635) \u0646\u0642\u0634\u06cc \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0622\u0646 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0645\u0632\u0627\u06cc\u0627\u06cc-\u0628\u0647\u06cc\u0646\u0647-\u0633\u0627\u0632\u06cc-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644\">\u0645\u0632\u0627\u06cc\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0648\u06cc CRO \u06cc\u06a9\u06cc \u0627\u0632 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc\u0646 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646\u06cc \u0627\u0633\u062a. \u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0635\u0644\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0686\u0634\u0645\u06af\u06cc\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647:<\/strong> \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u062f\u06cc\u062f\u06cc\u0645\u060c \u0634\u0645\u0627 \u0627\u0632 \u0628\u0648\u062f\u062c\u06c0 \u0641\u0639\u0644\u06cc \u062e\u0648\u062f \u062f\u0631\u0622\u0645\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0633\u0628 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0628\u0627 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631\u0635\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u0647\u0632\u06cc\u0646\u06c0 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f.<\/li>\n\n\n\n<li><strong>\u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646:<\/strong> \u0641\u0631\u0627\u06cc\u0646\u062f CRO \u0634\u0645\u0627 \u0631\u0627 \u0648\u0627\u062f\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0631\u0641\u062a\u0627\u0631\u060c <a href=\"https:\/\/leilataheri.ir\/zebline\/how-to-identify-customer-needs\/\">\u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc<\/a> \u0648 \u0646\u0642\u0627\u0637 \u062f\u0631\u062f\u0634\u0627\u0646 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631:<\/strong> CRO \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0631\u0648\u0634\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u0628\u062f\u0648\u0646 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0635\u0631\u0641 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0648\u062f\u062c\u06c0 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0631\u0634\u062f \u062f\u0647\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u06a9\u0633\u0628 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc:<\/strong> \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0631\u0648\u06cc \u062c\u0630\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0634\u0645\u0627 \u0628\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u062c\u0631\u0628\u06c0 \u06a9\u0627\u0631\u0628\u0631\u06cc\u060c \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u067e\u06cc\u0634\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc-\u0627\u0646\u062f\u0627\u0632\u0647-\u06af\u06cc\u0631\u06cc-\u0648-\u0628\u0647\u06cc\u0646\u0647-\u0633\u0627\u0632\u06cc-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 CRO \u0628\u062f\u0648\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0645\u0645\u06a9\u0646 \u0646\u06cc\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u062f\u0627\u062f\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0641\u0631\u0636\u06cc\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0622\u0632\u0645\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<p>[table id=4 \/]<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0631\u0627\u0647\u0628\u0631\u062f\u0647\u0627\u06cc-\u0645\u0624\u062b\u0631-\u0628\u0631\u0627\u06cc-\u0628\u0647\u06cc\u0646\u0647-\u0633\u0627\u0632\u06cc-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644\"><strong>\u0631\u0627\u0647\u0628\u0631\u062f\u0647\u0627\u06cc \u0645\u0624\u062b\u0631 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0641\u0646\u06cc\u060c \u0631\u0627\u0647\u0628\u0631\u062f\u0647\u0627\u06cc \u0631\u0648\u0627\u0646\u200c\u0634\u0646\u0627\u062e\u062a\u06cc \u0648 \u0641\u0631\u0647\u0646\u06af\u06cc \u0646\u06cc\u0632 \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0634\u0631\u062d \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u0627\u0646\u200c\u0634\u0646\u0627\u0633\u06cc \u06a9\u0627\u0631\u0628\u0631:<\/strong><ul><li><strong>\u0627\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u06af\u0648\u0627\u0647\u06cc\u200c\u0646\u0627\u0645\u0647\u200c\u0647\u0627 \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u0645\u0631\u062f\u0645 \u0628\u0647 \u0627\u0646\u062a\u062e\u0627\u0628\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u0627\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li><\/ul><\/li>\n\n\n\n<li><ul><li><strong>\u06a9\u0645\u06cc\u0627\u0628\u06cc:<\/strong> \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u062f\u0648\u062f \u0645\u0648\u062c\u0648\u062f\u06cc (\u0645\u062b\u0644\u0627\u064b \u00ab\u0641\u0642\u0637 \u06f2 \u0639\u062f\u062f \u0628\u0627\u0642\u06cc\u0633\u062a\u00bb) \u0627\u0631\u0632\u0634 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u062f\u0631 \u0630\u0647\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u06cc\u062f.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0648\u0631\u06cc\u062a:<\/strong> \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0627\u06cc\u0645\u0631\u0647\u0627\u06cc \u0634\u0645\u0627\u0631\u0634 \u0645\u0639\u06a9\u0648\u0633 \u0628\u0631\u0627\u06cc \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627 (\u0645\u062b\u0644\u0627\u064b \u00ab\u0641\u0642\u0637 \u062a\u0627 \u0627\u0645\u0634\u0628\u00bb)\u060c \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc: <\/strong>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0645\u062d\u062a\u0648\u0627\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0648 \u062a\u0648\u0635\u06cc\u0647\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0641\u0631\u062f \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0627\u06cc\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u06cc\u062c\u0627\u062f \u0641\u0631\u0647\u0646\u06af \u0622\u0632\u0645\u0627\u06cc\u0634\u06af\u0631\u06cc:<\/strong> \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0646\u0628\u0627\u06cc\u062f \u0648\u0638\u06cc\u0641\u06c0 \u06cc\u06a9 \u0646\u0641\u0631 \u06cc\u0627 \u06cc\u06a9 \u062a\u06cc\u0645 \u0628\u0627\u0634\u062f. \u0628\u0627\u06cc\u062f \u0628\u0647 \u06cc\u06a9 \u0641\u0631\u0647\u0646\u06af \u062f\u0631 \u06a9\u0644 \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f\u061b \u0641\u0631\u0647\u0646\u06af\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0628\u0631\u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06a9\u0646\u062c\u06a9\u0627\u0648\u06cc \u062a\u0634\u0648\u06cc\u0642 \u0645\u06cc\u200c\u06af\u0631\u062f\u062f \u0648 \u0634\u06a9\u0633\u062a \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0641\u0631\u0635\u062a\u06cc \u0628\u0631\u0627\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0631\u0648\u0634-\u0647\u0627\u06cc\u06cc-\u0628\u0631\u0627\u06cc-\u0628\u0647\u06cc\u0646\u0647-\u0633\u0627\u0632\u06cc-\u0646\u0631\u062e-\u062a\u0628\u062f\u06cc\u0644-\u062f\u0631-\u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\">\u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627 \u0646\u06cc\u0632 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0646\u062f. \u0645\u0627\u0646\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0631\u0627\u06cc\u0646\u062f \u0622\u0646\u0628\u0648\u0631\u062f\u06cc\u0646\u06af \u0633\u0627\u062f\u0647:<\/strong> \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u0648\u0631\u0648\u062f\u060c \u0627\u0631\u0632\u0634 \u0627\u0635\u0644\u06cc \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u0648 \u0628\u0647\u200c\u0631\u0648\u0634\u0646\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u06c0 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 <a href=\"https:\/\/leilataheri.ir\/zebline\/what-is-push-notifications\/\">\u067e\u0648\u0634 \u0646\u0648\u062a\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646<\/a>:<\/strong> \u0627\u0632 \u0646\u0648\u062a\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc\u060c \u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0648\u06cc\u0698\u0647 \u06cc\u0627 \u062a\u0639\u0627\u0645\u0644 \u0645\u062c\u062f\u062f \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0627\u0645\u0627 \u0627\u0632 \u0627\u0631\u0633\u0627\u0644 \u0627\u0633\u067e\u0645 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u062f\u0631\u0648\u0646\u200c\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc:<\/strong> \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0634\u0645\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0647\u0646\u062f \u06cc\u0627 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u062b\u0628\u062a \u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0647 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0627\u0633\u062a\u0648\u0631 (ASO): <\/strong>\u0639\u0646\u0648\u0627\u0646\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u060c \u0627\u0633\u06a9\u0631\u06cc\u0646\u200c\u0634\u0627\u062a\u200c\u0647\u0627 \u0648 \u0648\u06cc\u062f\u0626\u0648\u06cc \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0634\u0645\u0627 \u062f\u0631 \u0627\u067e \u0627\u0633\u062a\u0648\u0631 \u06cc\u0627 \u06af\u0648\u06af\u0644 \u067e\u0644\u06cc\u060c \u0627\u0648\u0644\u06cc\u0646 \u0646\u0642\u0637\u06c0 \u062a\u0645\u0627\u0633 \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a. \u0622\u0646 \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0627\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u062f\u0631\u0648\u0646\u200c\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc \u0628\u062f\u0648\u0646 \u0627\u0635\u0637\u06a9\u0627\u06a9:<\/strong> \u0641\u0631\u0627\u06cc\u0646\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u0631\u0627 \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u0633\u0627\u062f\u0647\u060c \u0633\u0631\u06cc\u0639 \u0648 \u0627\u0645\u0646 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-\u0646\u062a\u06cc\u062c\u0647-\u06af\u06cc\u0631\u06cc\">\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06cc\u06a9 \u0639\u062f\u062f \u0633\u0627\u062f\u0647 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u0646\u0628\u0636 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0634\u0645\u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0642\u062f\u0631 \u062f\u0631 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0648 \u067e\u0627\u0633\u062e \u0628\u0647 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\u0622\u0645\u0627\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-\u0645\u0646\u0627\u0628\u0639\">\u0645\u0646\u0627\u0628\u0639<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nexalab.io\/blog\/customer\/hubspot-conversion-rate-optimisation-strategy\/\">Nexalab<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/agilebrandguide.com\/wiki\/metrics\/conversion-rate\/\">Agile Brand Guide<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/amplitude.com\/explore\/metrics\/conversion-rate-guide\">Amplitude<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-\u0633\u0648\u0627\u0644\u0627\u062a-\u0645\u062a\u062f\u0627\u0648\u0644\">\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f1. \u0622\u06cc\u0627 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06f5\u066a 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\u0627\u0633\u062a \u062c\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0647\u0645\u06cc\u0634\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u06af\u0630\u0634\u062a\u0647 \u0648 \u0628\u0627 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0635\u0646\u0639\u062a \u062e\u0648\u062f\u062a\u0627\u0646 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f2. \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u062a\u0633\u062a A\/B \u0648 \u062a\u0633\u062a \u0686\u0646\u062f\u0645\u062a\u063a\u06cc\u0631\u0647 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u062a\u0633\u062a A\/B\u060c \u0634\u0645\u0627 \u062f\u0648 \u06cc\u0627 \u0686\u0646\u062f \u0646\u0633\u062e\u0647 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0632 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f (\u0645\u062b\u0644\u0627\u064b \u062f\u0648 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u062c\u0632\u0627). \u062f\u0631 \u062a\u0633\u062a \u0686\u0646\u062f\u0645\u062a\u063a\u06cc\u0631\u0647\u060c \u0634\u0645\u0627 \u062a\u0631\u06a9\u06cc\u0628\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 \u0686\u0646\u062f\u06cc\u0646 \u0639\u0646\u0635\u0631 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f (\u0645\u062b\u0644\u0627\u064b \u06f3 \u062a\u06cc\u062a\u0631 \u0645\u062e\u062a\u0644\u0641 \u0648 \u06f2 \u062a\u0635\u0648\u06cc\u0631 \u0645\u062e\u062a\u0644\u0641) \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f \u06a9\u062f\u0627\u0645 \u062a\u0631\u06a9\u06cc\u0628 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\u0645\u0634\u062a\u0631\u06cc \u0648\u0627\u0642\u0639\u06cc \u062e\u062a\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0631\u0627\u0632 \u0627\u06cc\u0646 \u0645\u0639\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0622\u0646 \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f: \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644. \u062f\u0631 \u062d\u0648\u0632\u06c0 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