{"id":14480,"date":"2024-12-31T15:47:33","date_gmt":"2024-12-31T12:17:33","guid":{"rendered":"https:\/\/zebline.com\/?p=14480"},"modified":"2024-12-31T15:47:33","modified_gmt":"2024-12-31T12:17:33","slug":"reducing-customer-churn-marketing-automation","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/reducing-customer-churn-marketing-automation\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646\u060c \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u06cc\u0645\u061f"},"content":{"rendered":"\n

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\"\"<\/figure>\n\n\n\n

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\u0645\u062b\u0644\u0627 \u0627\u06af\u0631 \u0627\u062a\u0648\u0645\u06cc\u0634\u0646\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u06f3\u06f0 \u0631\u0648\u0632 \u06af\u0630\u0634\u062a\u0647 \u0648\u0627\u0631\u062f \u067e\u0644\u062a\u0641\u0631\u0645 \u0634\u0645\u0627 \u0646\u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062f\u0631 \u06cc\u06a9 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u06cc\u06a9 \u067e\u06cc\u0627\u0645 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u0641\u0631\u0633\u062a\u062f. \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0639\u0648\u062a\u06cc \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0627 \u067e\u0644\u062a\u0641\u0631\u0645 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f \u06cc\u0627 \u0634\u0627\u0645\u0644 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc.
\u06cc\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u062f\u06cc\u062f\u060c \u0627\u06cc\u0645\u06cc\u0644\u06cc \u062d\u0627\u0648\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634 \u0622\u0646\u0628\u0648\u0631\u062f\u06cc\u0646\u06af \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0634\u0648\u062f \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n

\u06f3- \u0646\u0638\u0627\u0631\u062a \u0631\u0648\u06cc \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0648 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u0627\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0631\u0648\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0634\u062a\u0631\u06cc \u0646\u0638\u0627\u0631\u062a \u0648 \u062f\u0631 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0622\u0646 \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u0648 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0648\u0627\u0642\u0639\u06cc (Real-Time) \u0628\u0647 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0641\u0639\u0627\u0644\u0627\u0646\u0647 \u062d\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n


\u0627\u06af\u0631 \u062a\u0627 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0627\u0645\u0644\u06cc \u0627\u0632 \u0646\u062a\u0627\u06cc\u062c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0631\u0633\u06cc\u062f\u06cc\u062f\u060c \u0648\u0642\u062a \u0622\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0628\u06cc\u0646\u06cc\u0645 \u0686\u0637\u0648\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u06a9\u0627\u0631 \u0628\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n

\u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0628\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645\u061f<\/h2>\n\n\n\n

\u062c\u062f\u0627 \u0627\u0632 \u0645\u0631\u0627\u062d\u0644 \u0641\u0646\u06cc \u06a9\u0627\u0631 \u0628\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0641\u0631\u0627\u06cc\u0646\u062f \u06a9\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0634\u06a9\u0644 \u062a\u0631\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n

\u06f1- \u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u0628\u0632\u0627\u0631 \u062f\u0631\u0633\u062a \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646<\/h3>\n\n\n\n

\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u062f\u0646\u0628\u0627\u0644 \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0627\u0635 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f\u060c \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u062a\u0635\u0627\u0644 \u0633\u0627\u062f\u0647\u200c\u0627\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627\u062d\u062a \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n

\"\u0641\u0636\u0627\u06cc<\/figure>\n\n\n\n

\u06f2- \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0648\u0627\u0636\u062d \u0648 \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/h3>\n\n\n\n

\u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u0627\u0631 \u0628\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f\u060c \u062a\u0635\u0648\u06cc\u0631 \u062f\u0642\u06cc\u0642\u06cc \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u062e\u0631\u062f\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0647\u062f\u0641 \u06a9\u0644\u0627\u0646 \u00ab\u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u00bb \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f\u060c \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644:
– \u06a9\u0627\u0647\u0634 x \u062f\u0631\u0635\u062f\u06cc \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0633\u0647 \u0645\u0627\u0647\u0647 \u062c\u0627\u0631\u06cc
– \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (CLV) \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0637\u0648\u0644\u0627\u0646\u06cc\u200c\u062a\u0631
– \u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u062f\u0648\u0628\u0627\u0631\u0647 \u0645\u0634\u062a\u0631\u06cc (Re-engagement Rate)<\/p>\n\n\n\n

\u06f3- \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0631\u0627 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n\n\n\n

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\u06f4- \u0637\u0631\u0627\u062d\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062e\u0635<\/h3>\n\n\n\n

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\u0632\u0628\u0644\u0627\u06cc\u0646: \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0627\u06cc\u0631\u0627\u0646\u06cc<\/h2>\n\n\n\n
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\u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0645\u0648\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0632\u0628\u0644\u0627\u06cc\u0646<\/a> \u0631\u0627 \u062b\u0628\u062a \u06a9\u0646\u06cc\u062f \u0648 \u0642\u062f\u0645 \u0627\u0648\u0644 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0628\u0631\u062f\u0627\u0631\u06cc\u062f!<\/p>\n","protected":false},"excerpt":{"rendered":"

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