{"id":10316,"date":"2023-02-22T15:17:30","date_gmt":"2023-02-22T11:47:30","guid":{"rendered":"https:\/\/zebline.blog\/?p=10316"},"modified":"2023-02-22T15:17:30","modified_gmt":"2023-02-22T11:47:30","slug":"marketing-automation-case-studies","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/marketing-automation-case-studies\/","title":{"rendered":"\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc\u200c \u0648 \u0631\u0627\u0647\u200c\u062d\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0647\u0646\u0648\u0632 \u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0633\u06cc\u0633\u062a\u0645 <strong>\u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> (Marketing Automation) \u062a\u0635\u0645\u06cc\u0645 \u0646\u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f \u0648 \u0646\u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0628\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u06cc\u0632\u06cc\u0646\u0633 B2B \u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f\u061f \u0632\u0645\u0627\u0646 \u0622\u0646 \u0631\u0633\u06cc\u062f\u0647 \u06a9\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u0646\u062d\u0648\u0647 \u0627\u062c\u0631\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0648\u0633\u0637 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\u06cc\u06a9 \u0642\u062f\u0645 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0648 \u0627\u062c\u0631\u0627\u06cc \u062f\u0631\u0633\u062a<a href=\"https:\/\/zebline.blog\/2022\/04\/30\/what-is-marketing-automation\/\"> <strong>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><\/a> \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u060c \u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631 \u0634\u0648\u06cc\u062f. <strong>\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc <\/strong>(Case Studies) \u062f\u0631 \u062a\u0645\u0627\u0645\u06cc \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0639\u0646\u0648\u0627\u0646\u200c\u0634\u062f\u0647 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 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class=\"wp-block-heading\"><strong>\u0686\u0627\u0644\u0634<\/strong>\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0633\u0627\u0641\u0631\u062a\u06cc \u0648 \u06af\u0631\u062f\u0634\u06af\u0631\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062e\u0637\u0648\u0637 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u06a9\u0648\u067e\u0627 \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0648\u062f \u062a\u0627 \u062a\u0639\u0627\u0645\u0644 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u200c\u0627\u0634 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644\u060c \u0632\u0645\u0627\u0646 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u0648\u0638\u0627\u06cc\u0641 \u0645\u0633\u062a\u0645\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 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\u0644\u063a\u0648 \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u0647\u0627 \u0648 \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627&nbsp;<\/li>\n\n\n\n<li>\u06a9\u0627\u0647\u0634 \u06f1\u06f0 \u062f\u0631\u0635\u062f\u06cc \u062f\u0631 \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06f1\u06f0\u06f0 \u062f\u0631\u0635\u062f\u06cc \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (Return on Investment \u06cc\u0627 \u0628\u0647\u200c\u0627\u062e\u062a\u0635\u0627\u0631 ROI) \u0634\u062f.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f2- \u0627\u0631\u0627\u0626\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0631\u06a9\u062a \u06af\u0631\u062f\u0634\u06af\u0631\u06cc Icelolly \u0645\u06cc\u0632\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0645\u200c\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0634\u0627\u0647\u062f \u0628\u0648\u062f \u0648 \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0646\u06cc\u0632 \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a \u062a\u0627 \u067e\u0644\u062a\u0641\u0631\u0645 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0631\u0627 \u0628\u0627 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u062f\u0647\u200c\u0634\u0627\u0646 \u0627\u062f\u063a\u0627\u0645 \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc\u060c \u0622\u0646\u200c\u0647\u0627 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\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u06cc\u06a9\u0631\u062f <strong><a href=\"https:\/\/zebline.blog\/2022\/12\/04\/%d8%a7%d9%88%d9%85%d9%86%db%8c-%da%86%d9%86%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%da%86%db%8c%d8%b3%d8%aa%d8%9f\/\">\u0627\u0645\u0646\u06cc\u200c\u0686\u0646\u0644<\/a><\/strong> (Omnichannel)\u060c \u0641\u0639\u0627\u0644\u06cc\u062a\u06cc \u062f\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0628\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0632 \u06cc\u06a9 \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0627 \u0633\u0627\u06cc\u062a \u0628\u067e\u0631\u062f\u0627\u0632\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0648 \u067e\u0633 \u0627\u0632 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc\u060c Icelolly \u062a\u0648\u0627\u0646\u0633\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u0631\u0627 \u062f\u0631 \u0641\u06cc\u062f\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0646\u0648\u062a\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u062f.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0646\u062a\u0627\u06cc\u062c<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0627\u0632 \u0633\u0648\u06cc Icelolly \u0634\u06af\u0641\u062a\u200c\u0627\u0646\u06af\u06cc\u0632 \u0628\u0648\u062f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u06cc\u062c\u0627\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06f1\u06f7 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0633\u0648\u06cc \u0641\u06cc\u0633\u0628\u0648\u06a9&nbsp;<\/li>\n\n\n\n<li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f3 \u062f\u0631\u0635\u062f\u06cc \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u062c\u062f\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a&nbsp;<\/li>\n\n\n\n<li>\u0646\u0631\u062e \u0628\u0627\u0632\u0634\u062f\u06af\u06cc \u06f3\u06f5 \u062f\u0631\u0635\u062f\u06cc<\/li>\n\n\n\n<li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f2\u06f0 \u062f\u0631\u0635\u062f\u06cc \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9<\/li>\n\n\n\n<li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u06f3\u06f5 \u062f\u0631\u0635\u062f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u060c \u0646\u062d\u0648\u0647 \u0627\u0631\u0627\u0626\u0647 \u0631\u0627\u0647\u200c\u200c\u062d\u0644 \u0648 \u0646\u062a\u0627\u06cc\u062c 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\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u062e\u0631\u06cc\u062f\u0634\u0627\u0646 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0648\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0686\u0627\u0644\u0634<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0648 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0645\u062e\u0627\u0628\u0631\u0627\u062a\u06cc \u0628\u0647 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u06cc\u0627\u0646\u060c \u06f1\u06f0 \u062f\u0631\u0635\u062f \u0627\u0632 \u062f\u0631\u0622\u0645\u062f \u06a9\u0644\u06cc \u0628\u0647 \u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u0634\u062a.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0633 \u0627\u0632 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0632 \u0633\u0631\u0648\u06cc\u0633 Shopify \u0628\u0647 Magneto\u060c \u06a9\u06cc\u0633\u200c\u0645\u06cc\u062a \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0647 \u0628\u0647 \u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u062f\u063a\u0627\u0645 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u062a\u0631\u06cc \u0628\u0627 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u062f\u0633\u062a\u0631\u0633\u06cc \u0648\u0633\u06cc\u0639\u200c\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u062f.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/leilataheri.ir\/zebline\/solution\/business-solutions\/retail\/\"><strong>\u0631\u0627\u0647<\/strong>\u200c<strong>\u062d\u0644<\/strong> \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc (E-Commerce)<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u06a9\u0631\u062f \u06a9\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647\u200c\u0648\u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 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\u0622\u0648\u0631\u062f:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0627\u0647\u062f\u0627\u0641<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0648\u062f \u062a\u0627 \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc <strong>\u0628\u0647\u0628\u0648\u062f \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f \u0641\u0631\u0648\u0634<\/strong>\u060c <strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0641\u0639\u0627\u062a \u062e\u0631\u06cc\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0631\u0648\u0634 \u0645\u062a\u0642\u0627\u0628\u0644 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc<\/strong>\u060c <strong>\u062a\u0633\u0631\u06cc\u0639 \u067e\u0630\u06cc\u0631\u0634 \u0648 \u062b\u0628\u062a \u062e\u0631\u06cc\u062f \u0627\u0648\u0644\u06cc\u0647<\/strong> \u0648 <strong>\u062a\u0631\u063a\u06cc\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0633\u0627\u0628\u0642 \u0628\u0647 \u062a\u0639\u0627\u0645\u0644 \u0645\u062c\u062f\u062f <\/strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0631\u0627\u0647<\/strong>\u200c<strong>\u062d\u0644<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">PennStation \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0628\u0627 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062f\u063a\u0627\u0645 \u0634\u062f \u062a\u0627 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0631\u0646\u062e\u200c\u0647\u0627\u06cc \u0628\u0627\u0632 \u062a\u0627 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f\u0647 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u062f. \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0648 \u067e\u06cc\u0631\u0648\u06cc \u0627\u0632 <strong>\u062f\u0631\u06cc\u067e \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> (Drip Marketing) \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0647 \u0642\u0633\u0645\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0631\u0627 \u0642\u0627\u062f\u0631 \u0633\u0627\u062e\u062a \u062a\u0627 \u0631\u0648\u0627\u0628\u0637 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0648 \u0633\u0627\u0628\u0642 \u062d\u0641\u0638 \u06a9\u0646\u062f \u0648 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u0637\u0631\u0641\u06cc\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u067e\u0648\u06cc\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647 \u0645\u0648\u062c\u0628 \u0634\u062f \u062a\u0627 PennStation \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0648 \u0645\u06a9\u0645\u0644\u06cc \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0641\u0631\u0648\u0634 \u0645\u06a9\u0645\u0644 \u0648 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\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u06f1\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a\u060c \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0631\u0634\u062f\u06cc \u06f3\u06f0 \u062f\u0631\u0635\u062f\u06cc \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0631\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0641\u0631\u0648\u0634 \u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06f5\u06f0 \u062f\u0631\u0635\u062f\u06cc \u0631\u0648\u0628\u0647\u200c\u0631\u0648 \u0634\u062f.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u0627\u0644\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u060c \u0646\u062d\u0648\u0647 \u0627\u0631\u0627\u0626\u0647 \u0631\u0627\u0647\u200c \u062d\u0644 \u0648 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f1- \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0631\u06a9\u062a Ratesdotca \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0641\u0647\u0631\u0633\u062a \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627 \u0648 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0628\u0627 \u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u0647 \u0628\u0648\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0686\u0627\u0644\u0634<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u067e\u06cc\u0634\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 MailChimp \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0631\u062f \u0627\u0645\u0627 \u0631\u0641\u062a\u0647\u200c\u0631\u0641\u062a\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0633\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0627\u062f\u0647\u060c \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0641\u0647\u0631\u0633\u062a\u200c \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u200c \u0648 \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f<strong><a href=\"https:\/\/zebline.blog\/2022\/05\/23\/cusotmer-journey-map\/\"> \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a><\/strong> \u0631\u0627 \u062f\u0631 \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc\u06cc \u0645\u0648\u0627\u062c\u0647 \u0634\u062f.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/leilataheri.ir\/zebline\/solution\/business-solutions\/%d8%ad%d9%88%d8%b2%d9%87-%d9%85%d8%a7%d9%84%db%8c\/\"><strong>\u0631\u0627\u0647\u200c\u062d\u0644<\/strong> \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u0627\u0644\u06cc<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u06cc\u0634 \u0627\u0632 \u0647\u0631 \u0686\u06cc\u0632\u06cc\u060c&nbsp; Ratesdotca \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u200c\u0633\u0627\u0632 Act-On \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0631\u062f \u0648 \u062a\u062c\u0632\u06cc\u0647\u200c\u0648\u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0646\u0632\u062f \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0634\u062e\u0635 \u062b\u0627\u0644\u062b \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f \u062a\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc\u200c\u0634\u0627\u0646 \u0628\u067e\u0631\u062f\u0627\u0632\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0646\u0648\u0639\u06cc\u060c \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631 Act-On \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0646\u062f \u062a\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 B2C \u0627\u0632 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062e\u0648\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u062a\u0631 \u0648 \u0645\u062f\u0631\u0646\u200c\u062a\u0631\u06cc \u0627\u0632 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0646\u062a\u0627\u06cc\u062c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062f\u063a\u0627\u0645 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631 \u062c\u062f\u06cc\u062f \u0648 \u0628\u0647\u0628\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062c\u0628 \u0634\u062f \u062a\u0627 <strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0647 \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f<\/strong> \u0648 \u062f\u0631\u0622\u0645\u062f Ratesdotca \u0631\u0634\u062f\u06cc \u06f1\u06f5 \u062f\u0631\u0635\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f2- \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634 \u0645\u06a9\u0645\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 Centra Credit Union \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0631\u062f\u0646 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc\u200c\u0634\u062f\u0647 \u062e\u0648\u062f \u0648 \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0647 \u0622\u0646\u200c\u200c\u0647\u0627\u060c \u0628\u0627 \u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u0645\u0648\u0627\u062c\u0647 \u0628\u0648\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0686\u0627\u0644\u0634<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0631\u06a9\u062a \u0633\u0646\u062a\u0631\u0627 \u0628\u0627 \u062f\u0627\u0634\u062a\u0646 \u062f\u0647\u200c\u0647\u0627 \u0647\u0632\u0627\u0631 \u0639\u0636\u0648 \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u06cc\u060c \u062d\u062c\u0645 \u0639\u0638\u06cc\u0645\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062e\u0648\u062f \u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0648\u062f \u062a\u0627 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0644\u06cc\u0633\u062a 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\u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc Act-On \u0627\u062f\u063a\u0627\u0645 \u06a9\u0631\u062f. \u062f\u0631 \u067e\u06cc \u0627\u06cc\u0646 \u0627\u062f\u063a\u0627\u0645\u060c \u0633\u0646\u062a\u0631\u0627 \u062a\u0648\u0627\u0646\u0633\u062a \u0644\u06cc\u0633\u062a\u060c \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0648 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u0639\u0627\u0645\u0644\u06cc \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u063a\u06cc\u0631\u062a\u0639\u0627\u0645\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u062f\u0627\u0645\u060c \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u062f.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0646\u062a\u0627\u06cc\u062c<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0633\u0646\u062a\u0631\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645 \u062a\u0648\u0627\u0646\u0633\u062a <strong>\u0646\u0631\u062e \u0628\u0627\u0632\u0634\u0648\u0646\u062f\u06af\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06f3\u06f5 \u062f\u0631\u0635\u062f \u0628\u0631\u0633\u0627\u0646\u062f\u060c \u06f5 \u062f\u0631\u0635\u062f \u062f\u0631 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f \u0648 \u0646\u0631\u062e \u0644\u063a\u0648 \u0627\u0634\u062a\u0631\u0627\u06a9 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 0.01 \u062f\u0631\u0635\u062f \u0628\u06cc\u0634\u200c\u062a\u0631 \u06a9\u0646\u062f<\/strong>\u061b \u0628\u062f\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0645\u200c\u062a\u0631\u06cc \u0627\u0632 \u0627\u0642\u062f\u0627\u0645 \u0628\u0647 \u0644\u063a\u0648 \u062e\u062f\u0645\u062a \u0627\u06cc\u0646 \u0633\u0631\u0648\u06cc\u0633 \u0645\u06cc\u200c\u06a9\u0631\u062f\u0646\u062f.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc B2B \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u060c \u0646\u062d\u0648\u0647 \u0627\u0631\u0627\u0626\u0647 \u0631\u0627\u0647\u200c\u062d\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0648 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f1- \u067e\u0631\u0648\u0631\u0634 \u0633\u0631\u0646\u062e (Lead)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0631\u06a9\u062a Korn Ferry \u06a9\u0647 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0633\u06cc\u0627\u0631 \u0642\u0648\u06cc \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0648\u062f \u062a\u0627 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0631\u0648\u0646\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u060c \u062a\u0623\u06a9\u06cc\u062f \u0628\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a \u062e\u0648\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0647\u0628\u0631 \u0641\u06a9\u0631\u06cc \u0635\u0646\u0639\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0627\u06cc\u062c\u0627\u062f \u0633\u0631\u0646\u062e\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f. \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u06a9\u0648\u0631\u0646 \u0641\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0648\u0642 \u062f\u0627\u062f:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0686\u0627\u0644\u0634<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0645\u0634\u0627\u0648\u0631\u0647 \u0628\u0647 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u062f\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u062f\u0627\u0631\u062f\u060c&nbsp; \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc Green Hat \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0648\u062f \u062a\u0627 \u0628\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062e\u0648\u062f \u0628\u0631\u0633\u0646\u062f \u062a\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0647 \u067e\u0631\u0648\u0631\u0634 \u0633\u0631\u0646\u062e (Lead Nurturing) \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u0646\u062c\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0631\u0627\u0647\u200c\u062d\u0644<\/strong> \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc B2B<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0631\u06a9\u062a Green Hat \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0648\u0628\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0627\u0634\u062a\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc \u0631\u0627 \u062a\u062d\u062a \u0639\u0646\u0648\u0627\u0646 Focus \u0628\u0627 \u062a\u06a9\u06cc\u0647 \u0628\u0631 \u067e\u0644\u062a\u0641\u0631\u0645 Marketo \u06af\u0633\u062a\u0631\u0634 \u062f\u0627\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646\u060c \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0648 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0628\u0647 \u067e\u0631\u0648\u0631\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0628\u0648\u062f \u06a9\u0647 \u0628\u0647\u200c\u0634\u06a9\u0644 \u062e\u0648\u062f\u06a9\u0627\u0631\u060c \u0647\u062f\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0648\u0631\u0646 \u0641\u0631\u06cc \u0631\u0627 \u0627\u0632 \u0645\u0631\u062d\u0644\u0647 \u0627\u06af\u0627\u0647\u06cc \u0628\u0631\u0639\u0647\u062f\u0647 \u0645\u06cc\u200c\u06af\u0631\u0641\u062a \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0646\u062a\u0627\u06cc\u062c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u062a\u0627\u06cc\u062c \u0634\u06af\u0641\u062a\u200c\u0627\u0646\u06af\u06cc\u0632 \u06a9\u0648\u0631\u0646 \u0641\u0631\u06cc \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u062a\u0648\u0627\u0646\u0633\u062a \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u06f5 \u0628\u0647 \u06f1 \u0627\u06cc \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u200c\u0627\u0634 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f \u0648 \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f1\u06f0 \u0647\u0632\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f \u06a9\u0647 \u0645\u0646\u0637\u0642\u0647 \u0645\u0648\u0631\u062f \u067e\u0648\u0634\u0634 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0631\u0627 \u06af\u0633\u062a\u0631\u0634 \u062f\u0627\u062f \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0648\u0631\u0646 \u0641\u0631\u06cc \u062f\u0631 \u06f1\u06f2 \u06a9\u0634\u0648\u0631 \u0622\u0633\u06cc\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0645\u06a9\u0646 \u0633\u0627\u062e\u062a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u06af\u0631 \u0647\u0646\u0648\u0632 \u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0633\u06cc\u0633\u062a\u0645 \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af (Marketing Automation) \u062a\u0635\u0645\u06cc\u0645 \u0646\u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f \u0648 \u0646\u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f 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