{"id":10148,"date":"2022-11-23T18:22:47","date_gmt":"2022-11-23T14:52:47","guid":{"rendered":"https:\/\/zebline.blog\/?p=10148"},"modified":"2022-11-23T18:22:47","modified_gmt":"2022-11-23T14:52:47","slug":"what-is-monthly-active-user","status":"publish","type":"post","link":"https:\/\/leilataheri.ir\/zebline\/what-is-monthly-active-user\/","title":{"rendered":"\u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 (MAU) \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0645\u0642\u062f\u0645\u0647<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 (MAU) \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0627\u0635\u06cc \u06a9\u0647 \u062f\u0631 \u0637\u0648\u0644 \u0645\u0627\u0647 \u0628\u0627 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\u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0645\u0646\u0635\u0641\u0627\u0646\u0647\u200c\u0627\u06cc \u0646\u06cc\u0633\u062a. \u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0631\u060c \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 MAU \u0645\u0639\u062a\u0642\u062f\u0646\u062f \u06a9\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062a\u0635\u0648\u06cc\u0631 \u062f\u0642\u06cc\u0642\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644 \u0627\u0631\u0627\u0626\u0647 \u062f\u0627\u062f \u06a9\u0647 \u0622\u0646 \u0631\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0633\u0627\u06cc\u0631 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f 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MAU \u062f\u0631 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u062d\u0633\u0627\u0628\u062f\u0627\u0631\u06cc \u0628\u0647 \u0631\u0633\u0645\u06cc\u062a \u0634\u0646\u0627\u062e\u062a\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u0632\u06cc\u0631\u0627 \u0641\u0627\u0642\u062f \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u062b\u0644 \u00ab\u0641\u0639\u0627\u0644\u00bb \u0648 \u00ab\u06a9\u0627\u0631\u0628\u0631\u00bb \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0646\u0627\u062f \u0628\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc 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\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0644\u0632\u0627\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u067e\u0630\u06cc\u0631\u0641\u062a\u0646 \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u062f\u0627\u0631\u0646\u062f. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 (MAU) \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0631\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0631\u0633\u06cc \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 \u06a9\u0627\u0631 \u0633\u0627\u062f\u0647\u200c\u0627\u06cc 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class=\"wp-block-paragraph\">\u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644\u060c \u0627\u0641\u0631\u0627\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u0627\u062e\u06cc\u0631\u0627 \u0627\u0632 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f. \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c \u0628\u0639\u0636\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0641\u0642\u0637 \u0627\u0641\u0631\u0627\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062d\u0633\u0627\u0628 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\u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 (MAU)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0648\u0627\u0642\u0639 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u06cc\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u062c\u0632\u0627\u06cc MAU \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u06a9\u0645\u06cc\u062a \u062a\u0631\u0646\u062f\u0647\u0627 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0645\u0648\u062c\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 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\u0641\u0639\u0627\u0644 \u0641\u06cc\u0633\u200c\u0628\u0648\u06a9 \u0646\u06cc\u0633\u062a\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0646 \u0645\u062d\u062a\u0648\u0627 \u0627\u0632 \u0633\u0627\u06cc\u062a \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0628\u0627 \u0644\u0627\u06af\u06cc\u0646 \u0641\u06cc\u0633\u200c\u0628\u0648\u06a9 \u0627\u062f\u063a\u0627\u0645 \u0634\u062f\u0647\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647 \u062d\u0633\u0627\u0628 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u06cc\u06a9 \u062d\u0631\u06a9\u062a \u0645\u062b\u0628\u062a \u0627\u0632 \u062c\u0627\u0646\u0628 \u0641\u06cc\u0633\u200c\u0628\u0648\u06a9 \u0627\u0633\u062a \u0627\u0645\u0627 \u0622\u06cc\u0627 \u0633\u0627\u06cc\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0646\u06cc\u0632 \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 MAU \u062e\u0648\u062f \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u0627 \u0627\u0639\u0645\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0627\u0644\u200c\u0647\u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0627\u0632 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u06a9\u0647 \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0631\u062e \u0631\u0634\u062f \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0631\u0648\u0632\u0627\u0646\u0647 (DAU) \u0648 \u0646\u0647 MAU \u0645\u0648\u0631\u062f \u0642\u0636\u0627\u0648\u062a \u0642\u0631\u0627\u0631 \u062f\u0647\u0646\u062f. \u062f\u0631 \u0633\u0627\u0644 2015 \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u062f\u0631\u0622\u0645\u062f \u0633\u0647 \u0645\u0627\u0647\u0647 \u0622\u062e\u0631\u060c \u0627\u0632 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u062e\u0648\u0627\u0633\u062a\u0647 \u0634\u062f \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0686\u0647\u0627\u0631 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u062f\u0631 \u0633\u0647 \u0645\u0627\u0647\u0647 \u0633\u0648\u0645 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u06cc\u0646 \u0636\u0631\u0631 \u0648 \u0632\u06cc\u0627\u0646 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0646\u0633\u0628\u062a \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u0632 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0627\u0645\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u0631\u0648\u0631\u06af\u0631 \u0648\u0628 \u0633\u0627\u0641\u0627\u0631\u06cc \u0627\u067e\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u060c \u062f\u0631 \u0634\u0645\u0627\u0631\u0634 \u0628\u0647 \u062d\u0633\u0627\u0628 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